iWorld
Oppo sparks festive glow with Reno14 Diwali Edition and Prime Video show
MUMBAI: This Diwali, your screen time may just outshine the diyas. Oppo India has teamed up with Prime Video to light up the festive season with a double treat, a sparkling new Reno14 5G Diwali edition smartphone and the much-anticipated unscripted talk show Two Much with Kajol and Twinkle, streaming exclusively on Prime Video from today.
The show kicks off with a reunion fans never thought they’d see Aamir Khan and Salman Khan sharing the couch, swapping stories, laughs, and surprises. The line-up that follows reads like a Bollywood blockbuster: Akshay Kumar, Alia Bhatt, Karan Johar, Kriti Sanon, Varun Dhawan, Vicky Kaushal, Govinda, Chunky Panday, and Janhvi Kapoor are all set to appear, promising spontaneous conversations and plenty of star-studded chaos.
While Kajol and Twinkle keep the cameras rolling, Oppo brings the sparkle with its limited Reno14 5G Diwali Edition, a device that is as much art as it is tech. Priced at Rs 39,999 (special festive price Rs 36,999), the smartphone draws from Indian tradition, with a mandala base symbolising harmony, a peacock representing prosperity, and flame motifs echoing the light of countless diyas.
The black-and-gold palette captures Diwali’s essence black as the new moon, symbolising obstacles, and gold as the glow of lamps, signifying triumph and prosperity.
In a first for India, the device features heat-sensitive Glowshift technology, transforming from deep black to radiant gold at body temperature. The shift, achieved through nine layers of lamination and six intricate processes, can be triggered over 10,000 cycles meaning the magic won’t fade with the season.
The Reno14 Diwali Edition packs a 50MP Hypertone triple camera with a 3.5x telephoto lens, 4K HDR video at 60fps across all lenses, and even an Underwater Photography Mode. On the inside, it’s powered by MediaTek Dimensity 8350, paired with a 6000mAh battery backed by 80w Supervooc fast charging. At just 7.42mm thin and 187g, it’s built with an aerospace-grade aluminium frame, Gorilla Glass 7i, and IP66/68/69 protection.
Running ColorOS 15 with GenAI integration, it also doubles as your AI assistant, offering tools like Translate, Mind Space, AI Summary, Circle to Search, and AI Toolbox 2.0.
For Oppo, the festive edition isn’t just a smartphone, it’s a storytelling device. As Oppo India, head of PR and communications Goldee Patnaik put it: “This special edition smartphone is a festive keepsake inspired by India’s rich cultural heritage… Our collaboration with Prime Video for Two Much with Kajol and Twinkle echoes the same sentiment celebrating real, unscripted connections and the joy of being in the moment.”
With a smartphone that changes colour with your touch and a talk show that promises raw, unscripted conversations, Oppo has blended tech and tradition into a festive narrative. This Diwali, your upgrade might just come with both a new device and a binge-worthy watchlist.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
