News Broadcasting
ONGC seeks ad agency to pump up its publicity
The Oil and Natural Gas Commission is looking for an ad agency to present its case to stakeholders, in India and abroad.
It has invited tenders from top agencies having annual billing of Rs 100 million or more every year, for fiscal 2000 and 2001. The public sector corporate body is not looking for a routine job either. In an ad put out in leading dailies, ONGC has specified that it is looking for quality, exclusivity, accreditation – in short, creativity with a stamp of its own. The PSU also wants to know the other clients the applying agencies work for, and would like to samples of corporate campaigns taken from concept to conclusion in the last three years. The last date for making a pitch for the ONGC account is 15 April.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
