iWorld
OnePlus users to get easy access to EPIC ON
KOLKATA: OnePlus, leading global technology brand today announces a strategic partnership with IN10 Media Network to bring its premium OTT platform, EPIC ON onboard. Known for its popular diverse India-centric content, EPIC ON will now be easily accessible to OnePlus TV users.
With the extensive content catalogue from EPIC ON now available on OnePlus TV, users will be able to enjoy an enhanced viewing experience with rich content. EPIC ON will be easily accessible on OxygenPlay, the content discovery platform of OnePlus TV, thus allowing users to easily access an assortment of content from various content partners.
In line with its brand proposition ‘India’s Storytellers’, EPIC ON hosts a vast range of programs across multiple genres. These programs highlight intriguing stories about India as well as the people of the nation. The content platform will also soon have a variety of new content formats such as graphic motion comics, podcasts, audiobooks, e-books, gaming, and many more in its library. Additionally, the platform also lets users livestream the network’s linear broadcasts: EPIC TV, an India-centric infotainment channel, as well as ShowBox, a 24-hour music channel and more.
Commenting on the partnership, EPIC ON COO Sourjya Mohanty said, “Demand for smart TVs has been increasing at a rapid rate, driven by latest technological innovations and multitude of content offerings. By partnering with OnePlus, we are able to penetrate the growing market of smart TVs and connected devices, and provide EPIC ON’s rich content to the users. At EPIC ON, we aim to be a hotspot for content consumers and ensure a seamless viewing experience of our high-quality, binge-worthy content.”
Addressing the association, OnePlus India GM Vikas Agarwal shared, “The OnePlus TVs play an integral role towards building an accessible connected ecosystem while remaining true to our core philosophy of creating the best in class experiences for our users. Post the announcement of DocuBay earlier this month, we are thrilled to strengthen our partnership with IN10 Media Network with EPIC ON onboard, and further elevate consumer viewing experience on our OnePlus TVs.”
In line with the company’s ‘Never Settle’ spirit, the new OnePlus smart TVs are designed to provide users with a premium, connected ecosystem experience at a truly affordable segment. The new OnePlus TVs provide best in class display with 93% color gamut and Gamma Engine features, as well as Dolby Vision on the OnePlus TV U Series, all of which makes for stunning picture quality, and dynamic visuals. In addition, the new OnePlus TVs offer premium, bezel-less design, maximizing display space. Powered by Dolby Atmos in the OnePlus TV U Series and Dolby Audio in the OnePlus TV Y series, the OnePlus TVs provide a remarkable cinematic soundstage to fully immerse users in their favorite shows.
The OnePlus TV U Series 55-inch is priced at Rs 49,999, while the OnePlus TV Y Series 43-inch and 32-inch is priced at Rs 22,999 and Rs 12,999 respectively. The new OnePlus TVs will be available for purchase on Amazon.in as well as in OnePlus Experience Stores and Reliance Digital across metro cities in India.
iWorld
Mumbai pani puri stall goes viral with water gun filling stunt
Instamart’s Holi activation swaps matka for blasters, video sparks laughs and soggy puri debates online.
MUMBAI: Pani puri just got a high-pressure upgrade because in Mumbai, even street food is practising its aim for Holi. A pani puri vendor in the city has become an overnight social media star after he was filmed firing paani into crisp puris using colourful water guns, part of a playful festive activation by quick-commerce platform Instamart ahead of Holi. The clip, shared widely on Instagram and Linkedin, shows the vendor ditching the traditional steel matka for toy blasters, blasting flavoured water straight into the golgappas with impressive accuracy while a crowd of office-goers, students, and passers-by gathers, phones out, recording the spectacle.
The stunt was designed to spotlight Instamart’s Holi collection of water guns, now shifting from childhood toys to serious adult purchases. Premium models like the German-engineered SPYRA (known for power and range), alongside NERF and Toyshine blasters, are already seeing demand as buyers gear up for the festival with high-performance gear bought with grown-up money.
Netizens had a field day with the video. One user quipped, “There are two kinds of Holi people: The ‘I’ll sit inside’ ones. And the ‘give me the biggest water gun’ ones. Instamart clearly built this for the second category.” Another likened it to “a deleted Holi scene from Yeh Jawaani Hai Deewani,” capturing the mix of amusement and mock horror over potentially soggy puris.
With Holi still weeks away, the viral moment signals that festive shopping and the playful chaos it brings has already begun in Mumbai. In a city where street food is sacred, watching pani puri get the water-gun treatment might just be the splashiest sign yet that the festival of colours is loading up for a big, wet comeback.
