GECs
One Take Media rides high on the K-wave in India
Mumbai: While India may have warmed up to K-dramas only recently, One Take Media already knew that Korean content is going to be the next big thing.
Indians have always loved the dramatic long-running fiction serials on Indian
Television until 2020. However, the pandemic locked the world into their homes, and since then, Indians have caught up within the whirl of ‘Hallyu’ – the South Korean wave. The viewership of Korean dramas in India shot up by 370 per cent.
The Mumbai-based company, One Take Media Co (OTMC) – a leading hub that provides content and value-added services to DTH, Cable, OTT, and TV Channels in India and overseas has been a frontrunner in Korean content in India.
Long before other players realised the magic of Korean content, the company had already acquired Korean shows and dubbed them in local Indian languages like Hindi. They have been providing their curated Korean content to mainstream platforms and has now become a go-to spot for broadcasters and platforms wishing to spruce up their library with primetime Korean series dubbed in Hindi.
Some of the leading K-titles in One Take Media’s library are ‘Goblin’, ‘I am Not A robot’, ‘Flower of Evil’ and ‘SF8’ amongst others. The exciting storyline, great performances, good production sets, and relevant emotions are some of the elements that connected with the Indian audience.
One Take Media has recognised that Indians are not a big fan of watching shows with subtitles and hence has been the leader in providing their 50+ K- dramas dubbed in Hindi, for the entertainment of the Indian audience.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
