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ONE Asia Creative Awards 2023 opens call for entries
Mumbai: With the theme “the best of the region, on display to the world”, The One Club for Creativity has opened the call for entries for the 2023 ONE Asia Creative Awards, celebrating excellence in creativity throughout all of Asia Pacific.
After seven years of running The One Show Greater China, the club expanded the scope of the awards in 2021 as ONE Asia to include all of Asia Pacific. Entries were received last year from 19 countries and regions in APAC, with winners representing 14.
Eligible countries and regions for ONE Asia are: Australia, Bangladesh, Bhutan, Brunei, Cambodia, mainland China, East Timor, Hong Kong-SAR, India, Indonesia, Japan, Korea, Laos, Macau-SAR, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan-China, Thailand, and Vietnam.
Entry fees for ONE Asia 2023 increase after each deadline period. Early entry deadline is 28 July, with the regular deadline 31 August, extended deadline 8 September, and final dealing 15 September.
A significant element of ONE Asia is that points for winners are included in The One Club’s renowned Global Creative Rankings. ONE Asia awards won by agencies and brands will now gain them international recognition in their own right, and contribute to regional and global network and holding company rankings totals.
New this year for ONE Asia:
· Separate new disciplines for IP & Product Design, and Creative Use of Data.
· Print & Out of Home is now split into two disciplines: Print & Promotional, and Out of Home; both include a category for Craft.
· A new discipline for Innovation, and Innovation categories added to each discipline
· Digital Craft discipline is now Interactive & Mobile Craft, with additional categories.
· Film & Video Craft discipline is now Moving Image Craft & Production, with additional categories
Juries will be announced shortly. First round pre-judging will be done online at the end of September, and final in-person judging in Shanghai takes place in October. Finalists will be announced in November, with Gold, Silver and Bronze winners will be announced in December.
“From Manila to Mumbai and Shanghai to Sydney, ONE Asia celebrates the best of creativity throughout Asia-Pacific,” said The One Club CEO Kevin Swanepoel. “APAC produces some amazing creative work, and it’s through ONE Asia that the world will experience it.”
The One Club Greater China office was founded in 2000, hosting a series of youth events in China, and later The One Show Greater China Awards and related Creative Week programming. In the past 23 years, The One Club team based in Shanghai has focused on promoting creativity in the APAC region, and greater communications between Greater China and the global industry.
MUMBAI: When your cakes are iconic, your rusks have cult status, and your croissants are quietly doing their flaky thing across Indian breakfast tables, you don’t just hire any agency. You bring in the big knives. Britannia Industries has just appointed Tilt Brand Solutions as its agency on record for its baked goodies – we’re talking Cakes, Rusk, Bread, and Croissant. And no, it’s not half-baked.
The Mumbai-based creative hotshop will now whip up the brand and communication strategy for Britannia’s adjacency portfolio. That means not just making ads, but kneading brand love into every bite. The agency has been handed the apron to serve up memorable campaigns, engaging content, and maybe a few eyebrow-raising moments on your feed.
“For Britannia’s adjacency portfolio, it was imperative that we got on board a partner who would be able to bring a perfect amalgamation of creative strength and business acumen to the table. The balanced approach of Tilt Brand Solutions and their category & consumer understanding delivered on the brief. We look forward to this partnership to create a significant impact for these businesses,” said Britannia marketing – general manager Shekhar Agarwal.
Tilt Brand Solutions, which has been flexing its creative muscles in the Indian adland, now gets to work its dough across formats, platforms and consumer cohorts. Expect punchy campaigns that turn bakery basics into branding blockbusters.
“We are thrilled to partner with Britannia on this exciting journey. With our shared commitment to innovation and creativity, we are confident of creating impactful and memorable work that resonates with audiences, while also driving growth and leadership in the category,” said Tilt Brand Solutions CBO Hari Krishnan.
