Ad agencies
Ogilvy Group Thailand is APAC Agency of the Year
Mumbai: Based on point totals for wins in The One Show 2023 announced last week during creative week in New York, Ogilvy Group Thailand Bangkok is Asia-Pacific Agency of the Year and #7 worldwide in The One Show 2023 Global Creative Rankings.
The top ten agencies in the region are as follows:
The One Show 2023 Asia Pacific Agency Rankings
1. Ogilvy Group Thailand Bangkok
2. Leo Burnett India Mumbai
3. The Monkeys Sydney
4. Dentsu Tokyo
5. TBWAJuice Beijing
6. Serviceplan Korea Seoul
7. Thinkerbell Sydney
8. DDB Mudra Group Mumbai (tie)
8. Special Auckland (tie)
10. Dentsu Creative Hong Kong
In addition, Gumpon Laksanajinda, CCO, and Nopadol Srikieatikajohn, chairman, both at Ogilvy Group Thailand Bangkok, were tied for The One Show 2023 APAC Creative of the Year.
Globally, BBDO Canada Toronto is the world’s top-ranked agency this year, winning two Best of Disciplines (in experiential & immersive and radio & audio), and taking home nine Gold Pencils, two Silver, three Bronze and two Merits. All of the wins, working with TA2 Sound + Music Toronto, were for “Missing Matoaka” on behalf of Muskrat Magazine.
Apple comes out of The One Show 2023 as the highest-ranked brand and brand-side agency. Driving the strong performance was Apple London with Apple Cupertino winning The One Show 2023 Best of Show and Best of Discipline in Brand-Side/In-House for “The Greatest”.
Highlights of The One Show 2023 Global Creative Rankings are as follows:
The One Show 2023 Agency Rankings
1. BBDO Canada Toronto
2. FCB New York
3. TBWAMedia Arts Lab Los Angeles
4. Area 23 New York
5. BETC Paris
6. Wieden+Kennedy Portland
7. Ogilvy Group Thailand Bangkok
8. Virtue Copenhagen
9. Ogilvy Honduras Tegucigalpa
10. Ogilvy UK London
The One Show 2023 Independent Agency Rankings
1. Wieden+Kennedy Portland
2. Rethink Toronto/Montréal/Vancouver
3. We Believers New York
The One Show 2023 Brand-Side Agency Rankings
1. Apple Cupertino
2. Apple London (tie)
2. Squarespace New York (tie)
The One Show 2023 Brand Rankings
1. Apple
2. Muskrat Magazine
3. Burger King
The One Show 2023 Non-Profit Client Rankings
1. Grupo Estratégico PAE
2. Women in Games
3. Canadian Down Syndrome Society
The One Show 2023 Brand Parent Company Rankings
1. AB InBev
2. Unilever
3. RBI
The One Show 2023 Production Company Rankings
1. Smuggler New York
2. 14 al Centro LATAM Tegucigalpa
3. Factory01 Bangkok
The One Show 2023 Music & Sound Company Rankings
1. TA2 Sound + Music Toronto
2. JSM Music New York
3. Pickle Music New York
The One Show 2023 Agency Network Rankings
1. Ogilvy Group
2. FCB
3. DDB Worldwide
The One Show 2023 Independent Agency Network Rankings
1. Wieden+Kennedy
2. Rethink
3. Serviceplan Group
The One Show 2023 Agency Holding Company Rankings
1. Omnicom Group
2. WPP
3. Interpublic Group
The One Show 2023 Highest Ranked Work
1. “Missing Matoaka” by BBDO Canada Toronto with TA2 Sound + Music for Muskrat Magazine
2. “The Greatest” by Apple London with Apple Cupertino for Apple
3. “McEnroe vs McEnroe” by FCN New York for AB InBev/Michelob ULTRA
The One Show 2023 Country Rankings
1. United States
2. Canada
3. United Kingdom
The One Show 2023 Region Rankings
1. North America
2. Europe
3. Asia Pacific
The One Show 2023 Global Creative Rankings methodology
Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows: Gold Pencil 45 points, Silver 21, Bronze 9, Merit 3, Fusion, SDG and Green Pencil 90 each, Penta Pencil 150, Best of Discipline 90 and Best of Show 135.
If the same entry wins multiple awards within a discipline, the points for the highest award in that discipline is counted towards “of the Year” awards. Points are only awarded to agencies listed as Primary and Secondary on entries. If several agencies are listed under Primary and Secondary, the points are divided among them.
All One Show 2023 Gold, Silver, Bronze Pencil and Merit winners were announced last week during Creative Week in New York. A total of 20,166 pieces from 69 countries and regions were entered in The One Show 2023. Agencies, studios, brands, production companies and designers in 54 countries and regions were awarded 210 Gold Pencils, 200 Silver, 238 Bronze, and 1,172 Merits.
Awards shows produced by The One Club for Creativity each has their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while ADC Annual Awards juries maintain the show’s long-running concentration as the champion for craft, design and innovation.
MUMBAI: When your cakes are iconic, your rusks have cult status, and your croissants are quietly doing their flaky thing across Indian breakfast tables, you don’t just hire any agency. You bring in the big knives. Britannia Industries has just appointed Tilt Brand Solutions as its agency on record for its baked goodies – we’re talking Cakes, Rusk, Bread, and Croissant. And no, it’s not half-baked.
The Mumbai-based creative hotshop will now whip up the brand and communication strategy for Britannia’s adjacency portfolio. That means not just making ads, but kneading brand love into every bite. The agency has been handed the apron to serve up memorable campaigns, engaging content, and maybe a few eyebrow-raising moments on your feed.
“For Britannia’s adjacency portfolio, it was imperative that we got on board a partner who would be able to bring a perfect amalgamation of creative strength and business acumen to the table. The balanced approach of Tilt Brand Solutions and their category & consumer understanding delivered on the brief. We look forward to this partnership to create a significant impact for these businesses,” said Britannia marketing – general manager Shekhar Agarwal.
Tilt Brand Solutions, which has been flexing its creative muscles in the Indian adland, now gets to work its dough across formats, platforms and consumer cohorts. Expect punchy campaigns that turn bakery basics into branding blockbusters.
“We are thrilled to partner with Britannia on this exciting journey. With our shared commitment to innovation and creativity, we are confident of creating impactful and memorable work that resonates with audiences, while also driving growth and leadership in the category,” said Tilt Brand Solutions CBO Hari Krishnan.
