DTH
Ofcom to look into Sky buying into ITV
MUMBAI: The Department of Trade and Industry (DTI) in the UK has ordered that country’s media watchdog Ofcom to investigate pay TV service provider BSkyB’s purchase of a stake in commercial broadcaster ITV.
The aim is to see how this might affect pubclic interest.
The British trade secretary, Alistair Darling, has asked Ofcom to review whether BSkyB’s purchase of a 17.9 per cent stake in ITV “raises public interest concerns about the number of different owners of media enterprises”.
The move reports state is a victory for Virgin Media. It has been lobbying for an investigation. its argument is that the investment in ITV by a firm that Murdoch’s News Corp has a stake in threatens media plurality in the UK.
Ofcom’s initial findings will be submitted by 27 April. This could result in the BSkyB stake in ITV being referred to the Competition Commission for a fuller investigation. Last year in November BSkyB had purchased for £940 million 17.9 per cent of ITV.
Cable firm NTL now known as Virgin Media had tried to buy ITV for £5 billion. Sky says that its minority shareholding in ITV has no bearing on the considerations of the public interest test relating specifically to media plurality. It says that it is inconceivable to suggest that, as a result of a 17.9 per cent shareholding in ITV, Sky would be able to influence ITV’s broadcasting strategy or policies, including programming or editorial decisions, which remain entirely the responsibility of the board.
Sky adds, “In its short history, Sky has fundamentally increased choice for viewers, consistently pioneered innovations, invested in and developed quality on-screen content, and is now challenging incumbent telecom and cable providers with lower-cost broadband and phone services. Sky makes a significant contribution to plurality in the highly competitive media sector.”
Meanwhile BSkyB could take a hit of up to 20 million pounds if it loses a deal to show its basic channels on Virgin Media. Interestingly though analysts say that it is the other firm that could suffer more in the long run. The deal concludes on 28 February 2007.
DTH
DD Free Dish e-auction heats up with 26 MPEG-2 slots sold in two days
Hindi movies, GEC and news dominate; Star Utsav Movies tops Day 2 at Rs 213.45 crore
MUMBAI- The bidding war on DD Free Dish is turning into a blockbuster and the slots are selling faster than popcorn at interval. Prasar Bharati’s 8th annual MPEG-2 e-auction delivered another strong day on Tuesday, with 18 more channels securing spots across movies, regional music and news buckets, taking the two-day total to 26.
Day 2 belonged to the movies and news categories. In Bucket A (Hindi Movies), Star Utsav Movies led the pack at Rs 213.45 crore, pipped only narrowly by Zee Action at Rs 213.4 crore. Goldmines landed at Rs 13.35 crore and Zee Anmol at Rs 13.3 crore, showing razor-thin price bands and fierce competition. Bucket B saw Zee Bioscope top at Rs 10.6 crore, Bhojpuri Cinema Rs 10.5 crore, B4U Bhojpuri Rs 10.2 crore, while Showbox, Unique TV and B4U Music each closed at Rs 10.25 crore.
News channels in Bucket C stayed tightly bunched: NDTV, Aaj Bharat, Zee News and India TV all secured slots at Rs 8.6 crore, with News Nation and ABP News slightly higher at Rs 8.65 crore. Bucket D rounded out with Russia Today at Rs 9.75 crore and GTC Punjabi at Rs 7.92 crore.
Day 1 had already set a premium tone, with eight slots snapped up – six in Bucket A+ (Hindi/Urdu GEC, starting reserve Rs 15 crore) and two in Bucket A (Hindi/Urdu Movies, starting Rs 12 crore). Sony PAL topped Day 1 winners at Rs 16.55 crore, Star Utsav Rs 16.25 crore, Shemaroo TV Rs 16.35 crore, Zee Anmol, Colors Rishtey and Sun Neo at Rs 16.40 crore each. Sony WAH took a Bucket A slot at Rs 13.95 crore and Zee Anmol Cinema at Rs 13.45 crore.
The surge reflects broadcasters’ hunger for DD Free Dish’s estimated 43–45 million rural and semi-urban households, where Hindi GEC and movies remain advertising goldmines.
The auction runs under the revised E-auction Methodology 2025 (amended 9 January 2026), with escalating reserves – Round 2 Bucket A+ at Rs 16 crore, Round 3 Bucket A at Rs 13 crore – and stricter eligibility to weed out speculative bids. Channels must be operational, available in the relevant language, and already carried on at least one private DTH, DD Free Dish or registered MSO.
With premium genres flying off the shelf, the coming rounds will test how deep pockets really are as reserves climb and tactical down-bidding gets harder. In India’s largest free-to-air universe, these auctions aren’t just about slots – they’re about who gets to stay on the screen that reaches deepest into the heartland.
