iWorld
NZ cricket live in India: Every ball on Prime Video this summer
MUMBAI: Prime Video is serving a non-stop season of boundaries and bouncers. The streamer has announced it will bring every ball of New Zealand’s 2025-26 home season live to India, giving fans front-row seats to a packed calendar of Tests, ODIs and T20Is.
Starting 1st October with a fiery three-match T20I showdown against Australia, the Black Caps’ home summer promises wall-to-wall drama. England follows with six white-ball games through October, before the West Indies arrive for a full tour of five T20Is, three ODIs and three Tests across November and December. South Africa then rounds things off in March 2026 with a high-octane five-match T20I series, while the White Ferns take on Zimbabwe Women for the very first time, alongside fixtures with South Africa.
Across nine iconic venues, the season will feature cricket’s biggest names, from Rachin Ravindra, Pat Cummins and Travis Head to Sophie Devine, Laura Wolvaardt and Sikandar Raza.
For Indian fans, it means free access to a feast of cricketing rivalries and historic firsts, streamed directly on Prime Video. With the entire season running till March 2026, one thing is clear, New Zealand’s summer just became India’s too.
iWorld
Cineflicks set to enter India’s OTT market with community-first focus
New platform aims to blend streaming content with interactive viewing experiences
MUMBAI: A new player is gearing up to join India’s crowded streaming arena, with Cineflicks preparing to launch as a community-driven OTT platform aimed at redefining how audiences engage with digital entertainment.
The platform plans to offer a mix of movies, series and digital content, while placing equal emphasis on building an interactive ecosystem where viewers can connect, share and participate beyond passive viewing.
India’s OTT market has seen explosive growth over the past decade, fuelled by rising smartphone penetration and affordable internet access. As streaming becomes the default mode of content consumption, new entrants are increasingly looking to differentiate themselves not just through content libraries but through user experience.
Cineflicks appears to be positioning itself within this next phase of evolution. Instead of focusing solely on scale, the platform is aiming to create a space where audiences can engage more deeply with the content they watch, turning entertainment into a shared experience rather than a solo activity.
While details around its content slate remain under wraps, people familiar with the development say the platform is currently building out features and partnerships ahead of a phased rollout. The broader strategy suggests a blend of content discovery, community interaction and digital participation.
The timing is notable. With global and regional streaming platforms competing intensely for attention, the emphasis is slowly shifting towards engagement and retention rather than just acquisition. Platforms that can foster stronger audience connections may have an edge in this evolving landscape.
Cineflicks’ entry reflects the continued expansion of India’s digital entertainment ecosystem, where innovation is increasingly being driven by how content is experienced, not just what is offered.
As the platform moves closer to launch, the real test will be whether it can translate its community-first pitch into a compelling, everyday habit for viewers.
