iWorld
NxtDigital launches its flagship integrated solution ‘OneDigital’
Mumbai: Hinduja Group’s NxtDigital has announced the introduction of its flagship integrated solution, OneDigital. This customised customer solution provides a wide range of services, including wi-fi, digital TV, OTT, voice/intercom, broadband, and CCTV.
When compared to broadband packages, which range in speed from 10 mbps to 1 gbps, the TV solution offers clients up to 650 TV channels in both standard and high definition.
Customers can access over 3,00,000 hours of OTT content from top global and regional platforms through OneDigital on any device.
Customers can still be reachable over an IP or telecom network and have a personalised landline number with the help of its partners’ VOIP (voice over internet protocol) service, which is available nationwide. ONEDigital may offer customised CCTV solutions and wi-fi-enabled internet access in public spaces as part of the solution.
Speaking at the launch of OneDigital at SCAT 2022, NxtDigital’s broadband subsidiary OneOTT Intertainment chief operating officer and OneDigital project lead Sanjeev Agarwal said, “Consumer preferences are radically changing in the way they not only consume but also access and engage digital services at home or at work. OneDigital has been designed specifically based on that premise to give customers access to all digital solutions for their home and office through a single business conduit facilitating true digital convergence and much needed convenience.”
He further added, “The USP is that this is a bespoke end-to-end solution and can be tailored based on a customer’s specific needs—whether for home or a small, medium, or large business. This is the start and we will, of course, continue to add more products to the OneDigital portfolio over time.”
The company also unveiled its future OTT content aggregator app, which will enable users to access OTT content from leading local and international platforms.
The app, which will soon be accessible online, will allow users access to over 3,00,000 hours of international and local material at first and pave the way for the integration of education, gaming, and other apps within the solution.
The company has already built an ecosystem of partners to provide quality VOIP and CCTV hardware and software solutions. In order to fulfil customer demands from pre-sales and installation to service support and troubleshooting, NXTDIGITAL has started training its digital franchisees throughout its TV and broadband businesses. OneDigital is now being introduced in Mumbai and will be made available in additional significant cities by the end of the year.
NxtDigital chief operating officer NK Rouse said, “We have over the years built a robust infrastructure, a strong subscriber base, and a national network of franchisees, all backed by best-in-class technology, including our HITS platform and our award-winning NxtHubs.”
He further added, “OneDigital and NxtPlatly are extensions of our solutions portfolio, focusing on emerging technologies and the need to develop solutions with an eye on the future. We have also commenced training our franchisee partners to make the paradigm shift to digital solutions providers, ready for the next decade of growth that will also include broadband over satellite.”
The award-winning NxtHubs that NxtDigital owns and operates, which just passed 100 locations and already provide digital TV, broadband, and OTT solutions in the majority of locations, will try to offer one digital solution.
NxtDigital is hoping to leverage the strength of its planned broadband-over-satellite service to augment the solution in countries where terrestrial connectivity may be an issue.
iWorld
JioHotstar integrates ChatGPT for voice and text-based content discovery
Voice and text AI lets viewers explore shows, sports and more naturally
NEW DELHI: Watching TV just got chatty. JioHotstar has teamed up with OpenAI to roll out a ChatGPT-powered conversational interface that lets users discover content simply by speaking or typing what they want to watch. Gone are the days of endless scrolling or typing rigid keywords
The new AI feature supports multiple languages and understands moods, contexts, and preferences. Whether you’re in the mood for a romcom, a thriller, or a cricket highlight, the system responds with personalised recommendations drawn from JioHotstar’s catalogue of live and on-demand programming
Sports fans also get a front-row seat to AI-powered updates. You can ask for match scores, key moments, or player stats while staying tuned in, turning passive viewing into a more interactive experience
The integration doesn’t stop at the app. Entertainment-related questions asked directly within ChatGPT will now surface relevant JioHotstar content, linking viewers back to the streaming platform for seamless exploration
JioStar vice chairman Uday Shankar, said AI “marks a transformative shift for the media and entertainment industry. Our partnership with OpenAI will allow viewers to discover, engage with, and even curate content using their voice. This is a reimagining of the entertainment experience that feels deeply personal to every viewer”
OpenAI CEO of applications Fidji Simo added, “Entertainment used to be a one-way street. Now, AI turns every moment into an opportunity for deeper engagement. Viewers can move from watching to asking, from curiosity to recommendation in ways that feel natural, personal, and immediately useful”
The move highlights a broader trend in India’s streaming market: platforms are racing to make content discovery smarter, faster, and more context-aware as libraries expand and audiences demand personalised experiences.
