e-commerce
Nu Republic-Blinkit team up to deliver love-infused tech this Valentine’s
MUMBAI: Forget roses and chocolates—this Valentine’s Day, Nu Republic® and Blinkit are turning up the volume on love with an exclusive collection of tech gifts that fuse high performance with bold style. The leading lifestyle technology brand has joined hands with India’s fastest quick-commerce platform to make last-minute gifting as seamless as a bluetooth connection.
Why settle for the usual when you can gift cutting-edge sound wrapped in sleek, romantic designs? Nu Republic’s latest Valentine’s Day lineup introduces the Pop Love Wireless Speaker and Epic X3 Wireless Earbuds Love Edition—both drenched in a striking red that screams passion. Designed to elevate both aesthetics and performance, these devices ensure that lovebirds can groove to their favorite tunes with premium sound quality.
Key Highlights of the Collection:
. Pop Love wireless speaker: A 6W RMS output powerhouse featuring Nu Republic’s signature X-Bass® technology, Bluetooth v5.3, and an impressive 14-hour playtime—because love (and playlists) should never run out.
. Epic X3 wireless earbuds love edition: Engineered with ENC technology for crystal-clear calls, X-Bass® for deep sound, and a 48-hour battery life—perfect for those who like their music (and relationships) long-lasting.
. Blinkit exclusive: Quick, last-minute gifting made effortless with instant doorstep delivery—because love shouldn’t have to wait!
In an era where speed is everything, Nu Republic and Blinkit are making premium wear-tech gifts more accessible than ever. This collaboration guarantees that procrastinators (or spontaneous romantics) can still impress their special someone with top-notch gadgets, delivered in minutes.
“We are thrilled to collaborate with Blinkit to introduce this exclusive Valentine’s Day collection,” said Nu Republic founder Ujjwal Sarin. “At Nu Republic, we believe in fusing technology with self-expression, and this collection embodies that ethos—bold, powerful, and designed for those who seek innovation in every aspect of life.”
Echoing the excitement, Blinkit category and revenue lead, Anish Shrivastava stated, “At Blinkit, we are always looking for ways to bring joy and convenience to our customers. This partnership with Nu Republic is a perfect fit, combining fast delivery with stylish and thoughtful gifting options to make this Valentine’s Day truly special.”
The Nu Republic Valentine’s Day Collection is available exclusively on Blinkit, ensuring instant access to these must-have gifts.
. Pop Love wireless speaker – Rs 699
. Epic X3 wireless earbuds – Rs 699
This Valentine’s Day, ditch the clichés—because love sounds better with music!
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
