iWorld
Now, get great deals while watching videos on KIKO TV
MUMBAI: Short video viewing app KIKO TV has launched new features on the app as part of its festive offering to users. The app, which debuted a few months ago amid the pandemic, is kickstarting the festive season early with its latest features.
“Deal of the Day” discount feature will allow registered users of the app to have access to hundreds of deals till Diwali. Currently, KIKO TV has signed up more than 50 merchants on the app. Products that have been added include electronics, household goods, personal care as well as health and beauty products. Limited products are available at up to 90 per cent off their retail price in lightning deals. Additionally, users can use the in-app currency coins to get an even higher discount on selected products.
The live-streaming feature lets users of KIKO TV have live interaction within the app with vendors across India. This service allows sellers to push their live feeds across all social media platforms including Facebook, YouTube and Instagram. The app is all set to bring in amazing discounts from vendors on the products which are in high demand.
KIKO TV CSO Neeta Chawla said, “The initial response to our new features which we launched a few weeks back has been exhilarating, and with the festive season settling in, we realised that it is time again to provide users what they ask for. This year has been challenging for all, and with these discounts we look forward to bringing in some cheer and optimism for our users. We hope our users will make use of the deals available and shop their hearts out.”
“Also, with short format apps now being the go-to place for quick entertainment, these new features ensure app stickiness and user loyalty. We are planning to launch some more features in the coming month to increase our offerings,” she further added.
Last month, KIKO TV launched in-app shopping while browsing videos and in-app games for users to earn more loyalty points. The app is available on both Android and iOS and the app has crossed 120,000 downloads since its launch, with a weekly increase in the active users by 20 per cent.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
