Hindi
Nondescript films got much coveted play time
It is unimaginable. The week had 10 new Indian films releasing along with two foreign films. Yet, it was not the time for the exhibitors to rejoice. These 10 films included a variety from thriller to horror adapted from Hollywood, to a kid’s film.
No major film is released during the Muslim holy month of Ramzan. Once upon a time, these film lovers made a major film going population. However, the things have changed since the advent of multiplexes.
Yet, this year, the fasting month also coincides with the Champions Trophy 2017 being played in UK where the eight major cricket playing nations are participating. And, cricket has long replaced films as the most popular medium of entertainment.
In this event, small, nondescript films got their much coveted play time at the cinema halls which, otherwise, is rationed out to them as gap fillers during shows when the footfall is scarce.
*To start with, A Death In The Gunj boasted of a familiar star cast. It starred Om Puri, Tanuja along with Ranvir Shorey, Tillotomma Shome, Kalki Koechlin alongwith lesser known but talented names such as Gulshan Devaiyah and Vikrant Massey. The film was directed by yet another well-known name, Konkona Sensharma. What failed the film was its sadistic idea for a story and poor promotion. There was no awareness about the film. As a result, the film failed to attract footfalls.
*The other noticeable film was Dear Maya if only for it being a comeback film for the yesteryear star, Manisha Koirala. It was a feeble attempt, concentrating at the limited histrionics of Koirala again, with nil promotion. The result was disastrous.
*The animation film, Hanuman Da’ Damdaar was one more film trying to cash in on the childhood exploits of Hanuman (the other popular character being childhood stories of Ganesh). Here, Hanuman was made to mouth today slangs through the voice of Salman Khan. The film also boasted of voices of Raveena Tandon, Javed Akhtar, Makrand Deshpande and Kunal Khemu. This kind of stuff works in Hollywood. Here, in India, it has yet to work. The film was lost in the crowd.
*The other releases were Sweetiee Weds NRI, Dobaara- See Your Evil (which boasted of a Hollywood film adaptation), Bachche Kachche Sachche), Lakme, Little Sholay, Mirror Game-Ab Khel Shuru, Black Future, etc were all losers.
*Sachin: A Billion Dreams, coming as it did in the footsteps of another cricketer biopic, M K Dhoni: An Untold Story, failed to make a mark. It turned out to be just a dull documentary. The film depicted Sachin, the cricketing legend, as a man full of self-pity, whining about his struggles rather than success. The film failed to be an example for the new generation
The film, which collected Rs. 23.4 crore for first three days, managed to finish its first week with just another 10 crore accounting for its first week total of Rs. 33.5 crore. . The film’s second weekend is not encouraging.
*Hallf Girlfriend does little to improve its lot as the film manages to add Rs. 8.1 crore in its second week to take its two week total to Rs. 52.9 crore. The film still stands to lose on Indian domestic market.
*Hindi Medium goes on to become a mini budget major hit. The film matched its first week collections by almost 80% which is a rare feat. The film collected 19.1 crore in its second week, the film took its two week total to Rs. 42.6 crore.
*Bahubali 2: The Conclusion (Hindi-Dubbed) is not yet fading away. The film added Rs. 12.2 crore in its fifth week to take its five week total to Rs. 492.1 crore.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
