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NODWIN Gaming to acquire full ownership of Freaks 4U Gaming in Rs 271 crore share swap

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Mumbai: NODWIN Gaming Pvt Ltd (A material subsidiary of Nazara Technologies Ltd, BSE:NAZARA) announced that its Singapore based subsidiary, NODWIN Gaming International Pte Ltd, (NODWIN Pte) has signed definitive agreements to increase its existing 13.51 per cent stake in Freaks 4U Gaming GmbH, a Berlin-based Global full-service gaming and esports agency to 100 per cent in tranches through a share swap valued at upto Rs 271 crore (Euro 30.3 million)

NODWIN Pte will initially increase its existing stake in Freaks 4U Gaming to 57 per cent and the remaining 43 per cent held by the founders Michael Haenisch, Matthias Remmert and Jens Enders will be swapped at a later time at its option. Existing investors of Freaks 4U Gaming (co-investor FRE and Game.Fin S.R.L) will become shareholders of NODWIN Pte.

Freaks 4U Gaming offers a multitude of agency services and best-in-case solutions to brands and publishers and generated Rs 223 crores (Eur 26.9 mn unaudited) in 2023.This acquisition will significantly enhance NODWIN Gaming’s capabilities, bringing in the expertise, experience and network of the Freaks 4U Gaming team and is expected to contribute materially to NODWINs revenues going forward.

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Since the acquisition of a minority stake in Freaks 4U Gaming in January 2024, NODWIN has been working with the Freaks 4U Gaming management on integration of the two businesses and evaluating the synergies they present. The two teams have already worked on jointly delivering high-profile projects such as the PUBG Mobile Global Open and Esports World Cup (EWC) and have jointly explored new business vertical opportunities. Based on the outcomes of this exercise and early traction on potential synergies, NODWIN Gaming and Freaks 4U Gaming have decided to proceed with this transaction.

This move is set to bolster NODWIN Gaming’s access to developed markets, in addition to execution and planning capabilities in PC gaming and publishing support services. The integration of Freaks 4U Gaming’s capabilities, along with its presence in key developed markets, will serve as substantial revenue drivers. This strategic alignment will complement NODWIN Gaming’s strong execution capabilities in emerging markets, enabling the establishment of a global delivery model – a pioneering achievement in the esports sector.

NODWIN Gaming co-founder Akshat Rathee stated, “This acquisition is a pivotal step in our global growth strategy. By integrating Freaks 4U Gaming’s expertise and resources, we are poised to deliver unparalleled services and expand our global footprint in the gaming and esports industries. In Michael, we have a person who is highly regarded across the world for his wealth of experience and expertise in the sectors. We also welcome all existing shareholders of Freaks 4U Gaming as NODWIN Gaming’s shareholders.”

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Freaks 4U Gaming CEO Michael Haenisch, expressed enthusiasm about the acquisition, stating, “We are thrilled to be joining forces with NODWIN Gaming to create a robust network and synergies unprecedented in our industry. Akshat is an incredible visionary and leader, our partnership has been quite the ride so far and we know the best has yet to come. With our shared vision and ambition, we look forward to driving our global expansion while spearheading innovation and growth for gaming and esports.”

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Gaming

Dream Sports sees 100 plus exits after gaming ban forces overhaul

Company splits into eight units as real money gaming law hits revenue.

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MUMBAI: For a company built on fantasy leagues, reality has suddenly rewritten the rulebook. More than 100 employees have exited Dream Sports, the parent of Dream11, after the company reorganised its operations following India’s ban on real money online gaming. The shake up came after the Promotion and Regulation of Online Gaming Act, 2025 came into force in August 2025, prohibiting games where users deposit money expecting winnings. The regulation struck at the heart of the fantasy gaming industry and dramatically affected Dream Sports’ core business, wiping out about 95 percent of its revenue and all of its profits.

In response, the Mumbai based company shifted into what chief executive officer Harsh Jain described as “startup mode”, splitting its operations into eight independent business units in December.

Around 700 employees were reassigned across these newly formed ventures based on their experience and interests. However, roughly 15 percent opted to leave the company.

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A spokesperson for Dream Sports said many of those who exited were experienced professionals accustomed to running scaled businesses rather than early stage ventures.

“Since some of these employees were experienced with running high scale businesses and not startups, around 15 percent chose to leave and join other scaled companies or start ventures of their own,” the spokesperson said.

Despite the departures, the company noted that the attrition rate is only slightly higher than its earlier level of around 10 percent before the ban. Dream Sports now has close to 950 employees and is not currently hiring, choosing instead to focus on stabilising its existing workforce.

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The restructuring has transformed Dream Sports from a fantasy gaming company into a broader sports entertainment platform. The eight units now operate independently, each focusing on different segments of the sports and technology ecosystem.

These include Dream11, sports streaming platform Fancode, sports travel service DreamSetGo, mobile game Dream Cricket and artificial intelligence initiative Dream Sports AI, which includes sports analytics platform Dream Play.

Other ventures include fintech product Dream Money, open source initiative Dream Horizon and the philanthropic arm Dream Sports Foundation.

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As part of cost saving efforts, Dream Sports also relocated its headquarters from Bandra Kurla Complex to Worli earlier this year. The new office, called Dream Sports Stadium, brings teams from its various brands together under one roof to improve collaboration and operational efficiency.

Jain had earlier said the company removed bonus lock in timelines for employees hired in recent years, allowing those who wished to leave to exit with pro rata payouts.

“We want people who are fully into the startup mode and willing to work for it, and we will share that reward if it comes,” he said.

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Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports was last valued at 8 billion dollars after raising 840 million dollars in 2021 from investors including Falcon Edge Capital, DST Global, D1 Capital Partners, RedBird Capital Partners, Tiger Global Management, TPG and Footpath Ventures.

The new gaming law has forced several companies in the fantasy gaming sector to either shut down or pivot their business models, signalling a significant reset for one of India’s fastest growing digital entertainment industries.

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