Gaming
NODWIN, Exceed join forces for NH7 revival
NEW DELHI: Talk about turning up the volume. NH7 Weekender, India’s happiest music festival, has found a fresh rhythm as Nodwin Gaming announced a strategic partnership with Exceed Entertainment to supercharge its sponsorship and brand ecosystem.
Set to return with its signature mix of music, culture and youthful energy, the long-running multi genre festival is preparing for another blockbuster edition. For over 15 years, NH7 Weekender has been a cultural touchstone, shaping music discovery and youthful expression for audiences across the country.
Nodwin Gaming, which acquired NH7 Weekender and other intellectual properties from OML Entertainment in 2021, continues to lead programming, production, creative vision and the festival’s long-term growth. The new partnership assigns Exceed Entertainment a focused mandate, driving sponsorship monetisation, brand alliances and commercial expansion.
The collaboration blends Nodwin’s stronghold in large scale live IPs such as Comic Con India and DreamHack with Exceed’s deep network in celebrity management, influencer ecosystems and experiential brand partnerships. The result is a model designed to elevate sponsor-led activations, curated talent engagements and new revenue blueprints that fuse music, gaming and pop culture.
Nodwin Gaming co-founder and managing director Akshat Rathee said, NH7 Weekender’s spirit has always been rooted in culture, community and the joy of being together. He added that Exceed’s expertise will help unlock fresh brand collaborations while Nodwin continues shaping the festival experience fans hold dear.
Exceed Entertainment founder Afsar Zaidi said, the company aims to set the pace rather than follow trends. He described the partnership as an opportunity to reimagine monetisation for one of India’s most iconic live IPs, promising innovative brand integrations and new commercial pathways.
With both partners aligned on creativity, youth culture and brand-centric design, NH7 Weekender looks set to deliver an even more immersive edition, keeping its cultural legacy intact while expanding its commercial horizon.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
