Hindi
No trick in the book worked on screen
MUMBAI: *The week’s major release, Mirzya, seems to have started on a wrong note in that, the posters designs as well as promos of the film did not quite manage to raise curiosity. If at all, they gave out a sort of negative vibes about the film. That the Navratri festival and the pre-Diwali period are never known to draw crowds to cinemas. Owing to these factors, the film had a very poor opening response. The reports from the early watchers only added to the problem as these went against every aspect of the film. The new romantic pair, both from the pedigree stock, failed to create the magic needed for a launch vehicle.
The film had a poor run on day one at the box office managing to put together less than Rs 2 crore with the Saturday figures dropping marginally while Sunday remained stagnant. The film collected just Rs 5.2 crore for its first weekend. That spelt disaster for the film.
*Tutak Tutak Tutiya in which Sonu Sood decided to play the hero, a super star at that, was not a very bright idea. To add to that confidence, Sonu also danced through the film instead of letting the master dancer, Prabhu Deva, do it. Also, this comic horror film provided none of the two really.
The film met with a poor response all over with its collections remaining in lakhs. It collected Rs 2.15 lakh in its opening weekend.
*M S Dhoni: The Untold Story, after an excellent weekend, could manage to sustain only at top-rung multiplexes. The film faced a major drop at single screens with some exhibitors at B Class single screen centres even losing the MGs paid. The rest of the four days could muster only a third of its opening weekend as the film collected Rs 82.6crore in its first week.
*Banjo ran out of steam at the end of its first week run as it could collect a mere Rs 10 lakh in its second week taking its two week total to Rs 7.7 crore.
*Parched collected Rs 2.5 lakh in its second week to take its two-week total to Rs 1.45 crore.
*Days of Tafree: In Class Out Of Class collected Rs 10 lakh in its second week to take its two-week tally to Rs 1.85 crore.
*Pink has remained steady in its third week with collection figures of Rs 6.4 crore taking its three-week tally to Rs 65.3 crore.
Hindi
Edstead unveils ambitious H1 2026 content slate
New originals feature Adarsh Gourav in Northeast docu-series, Aditi Kotak in Next Class, and Adil Hussain in Stories of India.
MUMBAI: Edstead just dropped a content menu so rich it could make even the pickiest viewer say “encore” because when storytelling meets substance, the binge becomes inevitable. The fast-rising Mumbai-based studio, founded by Shekhar Bhattacharjee, today revealed its H1 2026 slate, a bold expansion of premium non-fiction that blends cultural depth, innovation, and legacy into cinematic factual narratives. The lineup cements Edstead’s niche at the crossroads of authenticity and global appeal, delivering research-driven stories that stay rooted in the Indian experience while aiming for wider resonance.
Headlining the fresh originals:
- An untitled docu-series starring Bollywood actor Adarsh Gourav, who journeys through Northeast India to spotlight living cultural traditions, indigenous voices, music, oral histories, and everyday resilience. Presented by Air India Express, with Dentsu Sports and Entertainment as integration partner.
- Next Class, an eight-episode impact series fronted by entrepreneur and former Miss India Aditi Kotak, decoding career pathways, emerging fields, and real-world outcomes through leading institutions and forward-thinking disciplines.
- Stories of India with Adil Hussain, India’s first weekly OTT series dedicated to social impact, profiling organisations driving meaningful change and connecting purpose with tangible results.
- Toast to Tomorrow, exploring how leading alcohol brands craft immersive, culture-led experiences that celebrate regional identities and redefine legacy.
- No Cap Abroad – UAE Edition, following Indian students through their first week at UAE colleges—navigating homesickness, culture shock, and independence in a heartfelt coming-of-age tale.
Edstead is also returning with expanded seasons of breakout hits, The Future School (progressive Indian education), Molecules of Hope (healthcare innovation), and Great Indian Residential Schools.
Edstead founder Shekhar Bhattacharjee said, “At Edstead, we are focused on building narratives that carry depth, context, and long-term relevance. Every project begins with research and a clear purpose… Our ambition is to create globally competitive factual content from India that remains culturally grounded while shaping conversations, inspiring trust, and contributing to the growing culture economy.”
From education and healthcare to enterprise and cultural revival, the slate reflects Edstead’s full-stack approach developing original IPs and guiding them through a robust distribution network spanning digital, OTT, and broadcast. In a content world chasing quick trends, Edstead is quietly betting on stories built to last, ones that don’t just entertain, but linger long after the credits roll.
