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No plans to remove 12 mins ad cap for TV channels: TRAI sources
NEW DELHI: The Telecom Regulatory Authority of India (TRAI) is not considering any move to do away with the advertising cap of 12 minutes per hour for all television channels.
A TRAI source told Indiantelevision.com that even otherwise, a notification issued by the Authority can only be amended through another notification after the issuance of a consultation paper and consultation with stakeholders.
When his attention was drawn to the reported statement of a union minister to the effect that the ad cap served no purpose, the source said that TRAI had not received any instructions in this regard and would in any case take its own decision. He also drew attention to the fact that the matter was pending in court.
Meanwhile, the National Cable & Telecommunication Association and the Malwa Cable Operator Sangh have urged the Authority not to consider a blanket rolling back of its own decision – Standards of Quality of Service (Duration of Advertisements in Television Channels) Regulations 2012 – of an ad cap of 12 minutes per hour for all TV channels.
In separate but similar letters to TRAI chairman R S Sharma, the two bodies have said that it is imperative to appreciate the difference between those channels, which charge subscriptions and those that are free to air (FTA) before any decision is taken.
In their letters, Vikki Choudhary and Rahul Rawat who head the two organisations respectively have said it is important to categorise TV channels into three groups – FTA channels, FTV (Free To View) channels and Pay TV channels.
The FTA and the FTV channels do not charge any subscription while Pay TV Channels charge a monthly subscription fee from consumers, collected through the Distribution Platform Operators (DPOs).
They have therefore said there should be no advertisement duration permitted on these Pay TV channels. The duo pointed out that this is also an international norm and a logical way of doing the TV channel broadcast business worldwide.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
