News Broadcasting
Nimbus signs more global broadcasters for India cricket
MUMBAI: Nimbus Communications Limited, the global media rights partner of the BCCI, has entered into TV licensing agreement for terrestrial broadcast of Indian cricket in Kenya, Botswana, Malawi, Namibia, Tanzania, Uganda, Zambia and Zimbabwe.
The company has also closed a four year deal with Super Sport, the South African pay TV service.
Nimbus, in an official release, claimed that it worked out a comprehensive telecast strategy for the Middle East with the signing of the radio rights deal with Hum FM and the TV rights deal with Ten Sports.
According to the official communiqué, the Sinhala ‘edutainment’ channel Derana has secured the terrestrial TV rights for Sri Lanka for the ongoing England series. The series’ non exclusive pay TV rights for Hong Kong and Sri Lanka have been acquired by Ten Sports.
Says Nimbus VP International & Syndication Vikram Das, “We are proud to be associated with the phenomenal expansion of the reach of Indian cricket. In a very short space of time we’ve achieved outstanding results in terms of reach, revenues and platforms.”
With the latest round of deals announced, Indian cricket is now going live onto every continent: America, Europe, Australia, Africa and Asia and is available on television, radio and internet broadband, the release adds.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
