Applications
Nilesh Pathak is Isobar India CTO
MUMBAI: Digital agency Isobar India which is part of the Aegis Media India group has appointed Nilesh Pathak as its chief technology officer, in keeping with its technology thrust.
Now the agency will also endeavour to become India‘s fastest growing tech agency, servicing both global and national clients from India.
He is a technology leader with over 16 years of experience building high quality enterprise software for various domains using wide range of methodologies and technologies. He comes to Isobar India, from JP Morgan (India). At JP Morgan as VP, his responsibilities included providing technology leadership to its Treasury Services platforms. During this time he managed technology deliveries of large scale enterprise applications while growing technology quotient of the teams in India.
Prior to JP Morgan, Nilesh had been one of the co-founders of Vizualize Technologies (now LBi India). He was one of the key players in growing Visualize Technologies from a single digit team to over 100.
Isobar India MD Shamsuddin Jasani said, “Nilesh is joining us at a very exciting time in Isobar. Technology will play a key role in our goal to become the most sought after digital agency and nilesh will play a key role as a member of our senior management team to make this happen.”
Pathak said, “I am very thrilled to be part of one of the fastest growing digital agency and look forward to take Isobar India to next level. With digital marketing spends on the rise this is perfect timing for Isobar India to be further reinforcing its technical expertise and delivery capabilities.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
