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Nike extends partnership with NBA, WNBA & NBA G League through 2037
Mumbai: Nike, the National Basketball Association (NBA), and the Women’s National Basketball Association (WNBA) have announced a 12-year extension of their global partnership, solidifying Nike as the exclusive on-court uniform and apparel provider for the NBA, WNBA, and NBA G League.
Nike will extend its rights for 12 more seasons to design and manufacture uniforms, on-court apparel, and fan apparel for these leagues, reinforcing its commitment to developing basketball for the next generation.
“Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA, and NBA G League,” said Nike president and CEO Elliott Hill. “Our collective power, global reach and genuine love for the game will only continue to create new pathways and opportunities for players and fans.”
The global extension includes new content initiatives, a commitment to grassroots basketball, and a joint membership program offering benefits to fans through unique products, content, and experiences. As the biggest champion of the women’s game, Nike is also increasing its investment in the WNBA.
“Nike is inextricably linked to basketball and has helped fuel the growth and innovation around our sport for decades,” said NBA commissioner Adam Silver. “With an added focus on youth basketball, our expanded partnership will create even more opportunities for aspiring players to learn and compete at all levels and for fans of all ages to engage with the NBA and WNBA.”
“Since our league’s inception, Nike has committed to a shared vision for girls’ and women’s basketball,” said WNBA commissioner Cathy Engelbert. “Our continued partnership is an opportunity to fortify avenues for development and enhance touchpoints across our dynamic fanbase while globally showcasing the WNBA.”
Nike and the National Basketball Players Association (NBPA) have also extended their group license agreement, making Nike an official partner of the NBPA.
“We’re excited to renew our partnership with Nike and continue to showcase our players’ efforts on and off the court,” said NBPA executive director Andre Iguodala. “This partnership highlights the reach, influence, and impact of our members, driving basketball fandom and inspiring millions of people around the world.”
The renewal follows the eight-year partnership established in 2015, which made Nike the official on-court outfitter starting with the 2017-18 NBA season. Nike has been an NBA partner since 1992, a marketing partner of the WNBA since its inception in 1997, and a marketing partner of the NBA G League since the 2017-18 season.
Together, the NBA, WNBA, NBA G League, and Nike will continue to expand basketball for the next generation by:
● Introducing programs and resources to make best-in-class youth basketball accessible and scalable, prioritising broad access to age-appropriate coaching and training for youth of all backgrounds through the Jr. NBA/Jr. WNBA.
● Creating programming designed to improve access and the playing experience for girls of all levels, including through the Jr. WNBA and Basketball Without Borders (BWB).
● Collaborating to enhance development opportunities for players, coaches, and programs across Nike Elite Youth Basketball League (EYBL).
Nike will also grow its presence at marquee league events, including NBA Global Games, NBA All-Star, AT&T WNBA All-Star, the NBA Draft Combine, the WNBA Draft presented by State Farm, NBA 2K Summer League, and the NBA G League Fall Invitational.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
