KOLKATA: The one-of-a-kind award show that is for the kids and by the kids – Nickelodeon Kids’ Choice Awards 2020 is back. While this year has been unprecedented, Nickelodeon follows through on its promise to entertain and empower kids.

This year with Nickelodeon Kids’ Choice Awards the promise is to present the show in a whole new format, focused on taking it virtual and getting kids to not only vote but also get closer to their stars in a never seen before avatar. That’s not all, KCA 2020 will witness six new and relevant categories for kids to vote for their favourite entertainers during the lockdown and decide who takes home the coveted Nickelodeon Blimp.

Over the years, Kids’ Choice Awards have featured a glittering host of celebrities gracing the orange carpet and with our iconic Nicktoons. With mind-blowing performances by renowned celebrities like Sara Ali Khan, Varun Dhawan, Alia Bhatt, Ranveer Singh and more, as well as raking in more than 5 lakh votes, kids had a gala time at the award show. This year’s edition will witness nominees that have come through a special online research to determine who entertained children the most during the lockdown. Always turning lemons into lemonade, kids will get a chance to vote for a whole lot of nominees across several new categories such as favourite online learning apps, Youtubers, Instagram personalities, sportspersons, food enjoyed during the lockdown, amongst others. The voting starts on 4 January, 2021 exclusively on www.voot.com and the Voot App.

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Viacom18 Hindi mass entertainment and kids TV network Nina Elavia Jaipuria said, “In these challenging times our commitment is to ensure that our young viewers remain entertained and positive. Keeping this in mind we at Nickelodeon are going to celebrate all that is new with Kids’ Choice Awards 2020. In the virtual format, with the introduction of new categories, we aim to encourage and empower kids to cast their vote and choose their favourites who kept them going through the lockdown. Nickelodeon will also support Teach for India to help provide smart devices to children to enable online education.”

The uniquely curated awards will support a cause that has emerged during the pandemic while emphasising the need to celebrate the new normal. Due to the ongoing social distancing and the shift to e-learning, India’s education system is going through a reform. The prolonged closure of schools to maintain social distancing has caused an educational inequality, especially due to limited access to internet and technology.

 To bridge the digital education divide and enable a smooth transition for all strata of society, Nickelodeon has partnered with Teach for India, for the latter’s existing program Sponsor A Device. The partnership will kickstart during the voting process of the Kids Choice Awards 2020 where Nickelodeon will donate Re 1 for every vote garnered. Teach for India is a non-profit organisation that works towards educational equity at all levels of the education system. Under the existing program, the community aims to enable the new form of learning by raising funds for putting a gadget in the hands of every student who needs one.

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KCA’s marketing campaign is being promoted through a robust digital and social media plan, interesting online interactivity, support across the Nickelodeon franchise and social media challenges along with a push from the entire network. There are various innovations lined up on the digital front, including tons of quirky communication on YouTube. There will be a #KCAsquad with influencers giving the audiences all the latest updates on #KCAIndia2020. Further adding to the slime-tastic experience will be slime inspired digital games, contests, AR filters, virtual face offs and series of engaging and interesting online interactivity that will create fun experiences for kids.