Kids
Nickelodeon unveils virtual community playground ‘Nicktropolis’
MUMBAI: Nickelodeon, a division of Viacom Inc.’s MTV Networks, has launched new kid-targeted virtual community titled Nicktropolis on 30 January. It promises to offer visitors multi-media experience giving them an opportunity to engage in a virtual world filled with web-based activities.
According to an official release issued by the company, (at Nicktropolis, available at http://www.nicktropolis.com/ or through http://www.nick.com/), kids will have their own virtual community where they will have the opportunity to play games, watch video, explore Nickelodeon-branded and original environments, interact with other kids or Nickelodeon characters in real time, and create their own personalized 3D rooms.
“Virtual worlds like Nicktropolis are part of our strategy to bring immersive, relevant entertainment experiences to our audiences wherever they are, and to build communities around our content across every kind of platform,” said MTVN chairman and CEO Judy McGrath. “The virtual worlds we’ve been building across our networks give the fans of our brands the high level of interaction they want with one another, and with the content itself.”
Kids enter Nicktropolis by assuming an “avatar” that they design and personalize, choosing from an array of hairstyles, skin tones and clothing styles. Once a user selects a destination, the avatar appears in the particular environment and can move around simply by clicking where he/she wants to go.
“Nickelodeon has a deep connection with kids, and Nicktropolis is built from our knowledge that kids’ interest in social networking is all about gaming,” said Nickelodeon and MTVN Kids and Family Group president Cyma Zarghami. “Nicktropolis serves as a one-of-a-kind multimedia virtual entertainment playground for kids that allows them to watch video from our immense library of programming, play games, interact with our characters and safely communicate with each other through controlled chat.”
The site offers a 3D environment consisting of four main areas containing multimedia experiences, gaming, and opportunities to personalize their space, create video play lists of their favourite Nickelodeon content, and interact in a safe, community environment. Additionally, the company states that Nicktropolis incorporates numerous safety features to ensure kids’ virtual playground experience is as safe as possible. Participation in Nicktropolis relies entirely on the anonymous registration system, which does not allow kids to divulge personal, identifiable information, adds the release.
Nickelodeon’s Nicktropolis is MTV Networks’ latest move in serving its audiences through original online and wireless content across all of its brands. This follows from Nickelodeon’s latest research study, Living in a Digital World (2006), which found that 86 per cent of kids 8-14 are gaming online; more than half (51 per cent) are watching TV shows and videos online; 37 per cent are instant messaging and 12 per cent are participating in chat rooms.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
