News Broadcasting
Nickelodeon UK gets interactive with NDS
LONDON: Nickelodeon UK and NDS, the technology outfit from the News Corp stable are offering viewers the chance to test their knowledge of Sabrina The Teenage Witch with the launch of an interactive quiz.
This marks the start of a long-term strategy to take interactivity to all Nickelodeon viewers. Nickelodeon’s Sabrina Magic Spell Game is being broadcast around the ad breaks of the new series, between 4 and 6 pm every day for four weeks. The initiative started on 2 September.
According to a channel release, Sabrina is a popular live action teen series, which follows the rites-of-passage experiences of a 16 year-old girl who moves in with her aunts, discovers that they, and she, are all witches and that their black cat, Salem, can talk. In India, the show used to air on Star World. The Nickelodeon Sabrina Magic Spell Game is multiple choice. At the end of the break, viewers are asked a question about Sabrina, who have to respond with the remote control. The correct response and individual viewer’s score are then displayed before the beginning of the next show. Eight games are broadcast per day with cumulative points gained for each correct answer, and final scores can be entered into a prize draw through the return path.
The release states that powered by NDS’s Value@TV system, Nickelodeon’s Sabrina Magic Spell Game builds on the successes of previous interactive applications, such as the Watch Your Own Week voting application, created for the broadcaster by NDS. Further interactivity is planned during the Ultimate Sabrina Marathon due to launch on Nickelodeon in November.
This initiative comes about as Nickelodeon is looking to generate additional channel loyalty and new revenue streams in an increasingly competitive youth market. Nickelodeon claims to have chosen NDS as a result of the unprecedented success of previous co-developed applications, and NDS’ position as a leader in the iTV industry, says the release.
News Broadcasting
Business Today MindRush returns to Mumbai, spotlight on India’s edge in a fractured world
Policymakers and corporate heavyweights gather to map supply chains, energy security and markets
MUMBAI: As fault lines widen across global trade and geopolitics, Business Today is doubling down on India’s moment. The 14th edition of Business Today MindRush & Best CEOs Awards lands in Mumbai on March 28, pitching India’s strategic edge at the centre of a fragmenting world.
The day-long summit, presented by PwC, will bring together a tight mix of policymakers, industry leaders and market voices to decode shifting supply chains, maritime strategy, defence priorities, energy security and capital markets—sectors now deeply entangled with geopolitics.
M Nagaraju, secretary, department of financial services, ministry of finance, will headline the event, setting the tone for discussions that aim to track how India is repositioning itself amid disrupted trade routes and volatile energy dynamics.
The speaker slate reads like a cross-section of India Inc’s command centre. Krishna Swaminathan will zero in on sea lanes and supply chains, while Prashant Ruia is set to push the case for self-reliance in oil and gas. Ashish Chauhan will weigh in on capital markets at a pivotal juncture, as a panel featuring Vibha Padalkar, Sanjiv Mehta, Amish Mehta and Sanjeev Krishan debates navigating economic uncertainty.
Leadership under pressure will be another running theme. Madhavkrishna Singhania, Sharvil Patel, Karan Bhagat and Anurag Choudhary will unpack how businesses are steering through disruption. Arun Alagappan will turn the spotlight on fertilisers, Arundhati Bhattacharya will reflect on leadership transitions, while Anish Shah and S Vellayan will outline blueprints for building future-ready conglomerates.
The event will close with Aroon Purie setting the broader editorial lens, before the Best CEOs Awards recognise standout corporate leadership across sectors.
At a time when the global order looks increasingly splintered, MindRush 2026 is positioning itself as more than a conference—it is a signal that India intends not just to navigate the churn, but to shape it.
