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Nickelodeon & Produce for Kids campaign encourage kids to lead healthier lifestyles
MUMBAI: Kids channel Nickelodeon, has partnered with Produce for Kids to kick off a health campaign which will run till 5 November. Produce for Kids is an organization that educates kids on the benefits of healthy eating.
The campaign will use promotional programs in produce departments across the US featuring Nick Jr.’s Dora the Explorer and messaging surrounding the network’s health and wellness campaign Let’s Just Play encouraging kids to “Eat Smarter” and “Play Harder.” In addition, retailers will provide support for the program through advertising in circulars.
Point-of-sale materials will be featured in produce sections that encourage kids to take their own personal steps towards living healthier lifestyles. Kids will also be encouraged to join the Produce for Kids’ Healthy Kids Club as well as sign up for the Nickelodeon network’s Let’s Just Play Go Healthy Challenge, which empowers kids with the tools they need to live healthier lifestyles.
The campaign will also be cross promoted on Nickelodeon’s Let’s Just Play web site (http://www.nick.com/letsjustplay) and the Produce for Kids web site (http://www.produceforkids.org/). Both sites will encourage kids to sign up for the Let’s Just Play Go Healthy Challenge and Produce for Kids’ ‘Healthy Kids Club’.
Produce for Kids’ ‘Healthy Kids Club’ provides kids with activities and nutritional tips that will aid them in choosing healthier food options. ‘Healthy Kids Club’ members will be able to earn points and track their progress toward healthy living through an online scorecard at http://www.produceforkids.org/healthykids. The Grand Prize winner will receive a free bicycle and a $750 grant in their name for their school’s athletic department or local Boys and Girls Club, informs an official release.
“The Nickelodeon partnership with Produce for Kids allows us to expand the company’s health and wellness resources on a local level in stores all over the country,” said Nickelodeon and MTVN Kids and Family Group senior vice president public affairs Jean Margaret Smith. “It raises awareness about the health benefits of eating fruits and vegetables when kids and families are actually making food choices in the supermarket. And it aligns with our commitment through the ‘Let’s Just Play’ campaign to provide community resources and tools for kids to make healthy lifestyle choices.”
“We are very excited to enter into this partnership with Nickelodeon,” said Shuman Produce president and Produce for Kids founder John Shuman. “With incredible retail partners and sponsors on-board, we believe the partnership with Nickelodeon, and its Dora the Explorer and ‘Let’s Just Play’ brands, will strengthen the Produce for Kids program as we continue to boost the awareness of healthy eating with kids and parents nationwide.”
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Business Today MindRush returns to Mumbai, spotlight on India’s edge in a fractured world
Policymakers and corporate heavyweights gather to map supply chains, energy security and markets
MUMBAI: As fault lines widen across global trade and geopolitics, Business Today is doubling down on India’s moment. The 14th edition of Business Today MindRush & Best CEOs Awards lands in Mumbai on March 28, pitching India’s strategic edge at the centre of a fragmenting world.
The day-long summit, presented by PwC, will bring together a tight mix of policymakers, industry leaders and market voices to decode shifting supply chains, maritime strategy, defence priorities, energy security and capital markets—sectors now deeply entangled with geopolitics.
M Nagaraju, secretary, department of financial services, ministry of finance, will headline the event, setting the tone for discussions that aim to track how India is repositioning itself amid disrupted trade routes and volatile energy dynamics.
The speaker slate reads like a cross-section of India Inc’s command centre. Krishna Swaminathan will zero in on sea lanes and supply chains, while Prashant Ruia is set to push the case for self-reliance in oil and gas. Ashish Chauhan will weigh in on capital markets at a pivotal juncture, as a panel featuring Vibha Padalkar, Sanjiv Mehta, Amish Mehta and Sanjeev Krishan debates navigating economic uncertainty.
Leadership under pressure will be another running theme. Madhavkrishna Singhania, Sharvil Patel, Karan Bhagat and Anurag Choudhary will unpack how businesses are steering through disruption. Arun Alagappan will turn the spotlight on fertilisers, Arundhati Bhattacharya will reflect on leadership transitions, while Anish Shah and S Vellayan will outline blueprints for building future-ready conglomerates.
The event will close with Aroon Purie setting the broader editorial lens, before the Best CEOs Awards recognise standout corporate leadership across sectors.
At a time when the global order looks increasingly splintered, MindRush 2026 is positioning itself as more than a conference—it is a signal that India intends not just to navigate the churn, but to shape it.
