Kids
Nickelodeon mobilises Gen-Next with Big Green Help 2015
MUMBAI: Kids inspire, influence and hold the baton to the future of society. It is this kid power that Nickelodeon has sought to unleash with the Big Green Help 2015. Answering the nation’s clarion call for Swach Bharat and taking it a step further, the pro-socio environment initiative will empower and encourage kids to save the planet and its resources.
The Big Green Help will provide information and tools to kids to understand various environmental issues like conserving energy, preserving nature and fighting pollution hazards, amongst many others. Nick will make this serious topic very relevant and kid friendly with the adorable Nicktoons spreading the key message of saving the planet.
Viacom18 Media EVP and business head – kids cluster Nina Elavia Jaipuria said, “Nickelodeon continuously engages with kids on issues that affect their lives and encourages them to take action. With The Big Green Help, we aim to provide them with the necessary knowledge so they can become part of the environmental solution and ensure a brighter future for themselves.”
Post its success in the last couple of years, the Big Green Help initiative by Nickelodeon has now made its way into the digital space through an exclusive microsite (nickindia.com/BGH). The microsite will allow kids to learn more about the environmental issues and be the “Agents of Change” to make the world a healthier place.
The on-air campaign further resonates this message and showcases kids taking the higher ground and encouraging adults to walk the right path.
Nickelodeon has also launched a new chapter in their environmentally friendly challenge by opening up an online game – The Big Green Game with a goal of kindling real-world action for environmental change. The popular Motu – Patlu Nicktoons characters will be featured wherein they will be on a mission to clean Furfuri Nagar and make it garbage free. The online kid’s game seeks to use social media as a tool to help educate today’s children about global environmental concerns.
Launched with the goal of spurring a kid-led movement, the channel also encourages kids to pledge to be green ‘Refuse, Reduce , Reuse , Recycle’ and take actionable stops in the real world through projects in their communities and schools.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
