Kids
Nickelodeon launches #Khulkebolo campaign for Children’s Day
MUMBAI: What is the most beautiful thing about kids? It is their innocence which is often lost as they grow older. Embracing this innocence and honesty of kids, this Children’s Day, Nickelodeon India has launched the campaign – #Khulke Bolo – encouraging kids to be themselves and speak openly without any fear and filter.
As a part of the initiative, Nickelodeon has released its Children’s Day brand film which focusses on how children are untouched by the layers of social conditioning of do’s and don’ts and self-consciousness that burden the adults. The 30second film starts off with a classroom scene where kids are busy drawing under the supervision of a teacher. The protagonist shows his work to the teacher, asking if it is good and the teacher responds by saying what matters is that he tried. The film then moves to a modern art museum where the kids and the teacher are looking appreciatively at an abstract sculpture. The protagonist breaks the deathly silence of the museum by parroting what the teacher taught him – that while the result is not great, what matters is the effort! The embarrassment of the teacher further highlights the innocence of the kid. Conceptualized by the creative agency Scarecrow M&C Saatchi, the film is on-air across the Nickelodeon franchise and its social media platforms and is garnering phenomenal response from the audiences.
Speaking about the campaign, Viacom18 Hindi Mass Entertainment & Kids TV Network Nina Elavia Jaipuria , said, “We at Nickelodeon keep children at the core of all that we do and on their special day, we want to celebrate kids with all their quirks and innocence. With this innovative campaign, we want to encourage and empower children to speak their mind openly and fearlessly. This Children’s day, Nickelodeon urges all to speak their mind and bring out the child within.”
The Children’s Day campaign will be promoted heavily on social media through Facebook and Instagram as well as YouTube. Nickelodeon has reached out to prominent influencers and mommy bloggers to spread the message of #khulkebolo. Apart from this Nickelodeon will be celebrating Children’s Day at prominent malls in Mumbai and Delhi like Experia mall, Pacific mall etc. As an extension to the campaign, the brand has partnered with Rohit Tiwari’s theatre group, Theatrewalas, to curate a street play bringing alive the thought of #khulkebolo. The street play will be performed by child artists at Churchgate terminus and other prominent locations of Mumbai.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
