News Broadcasting
Nickelodeon launches 24 hour feed in Pakistan
MUMBAI: Kids’ channel Nickelodeon from the MTV stable has commenced 24 hours broadcast in Pakistan.
Nickelodeon is available to the market through cable and is distributed by WorldCALL Multimedia Ltd, a company of WorldCall Communications Group. The channel aims at being seen in over one million households through various cable operators in the main cities of Karachi, Lahore, Rawalpindi, Islamabad and Hyderabad.
Nickelodeon in Pakistan will feature the channels acclaimed and award winning programming, including animated series like Rugrats, Wild Thornberrys, Hey Arnold, SpongeBob SquarePants and Angry Beavers. Live action series include drama, comedy, science fiction like The Journey of Allen Strange and Kenan and Kel. Games and sports shows like Global Guts and Figure It Out will also feature prominently aside its Nick JR block, a two hour morning block for pre-schoolers. These shows include Little Bill, Dora The Explorer and Gullah Gullah Island. In addition, marketing and promotional activities are also being planned, a company release says.
Nickelodeon Asia claims to be seen in more than 130 million households with 24-hour channels and programming blocks in Japan, India, Philippines, Singapore, Malaysia, Indonesia, New Zealand, Sri Lanka, Bangladesh, Nepal, South Korea, Papua New Guinea and China.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
