Kids
Nickelodeon has a new anthem to usher in 2023
Mumbai: Nickelodeon, a category leader and pioneer in kids’ entertainment, continues to win the hearts of kids with strong storytelling, compelling and relevant campaigns, and IPs that drive engagement and interaction.
Having established leadership for the past decade, Nickelodeon now ushers 2023 with much more fun and frolic along with a brand-new anthem and campaign ‘#DoTheNickNick’. The campaign features India’s favourite Nicktoons, celebrates kids, and encourages them to look forward to 2023 with a positive and exciting outlook.
Written by Gulzar and sung by Armaan Malik, the anthem opens with the brand’s promise of ‘Nick for Kids, Kids for Nick’, reiterating that as a franchise Nickelodeon has kids at the heart of all that it does and is by their side through happy and tough times.
Nickelodeon has planned elaborate interactive initiatives with kids across cities in a bid to enhance audience engagement and experience. The campaign is being amplified with on-air playouts across the Viacom18 Network along with a host of social and digital initiatives, a series of interactive dance challenges, contests, influencer engagement, partnerships, and on-ground initiatives. The campaign will see expansive promotions across online platforms, and radio & music apps like Gaana and JioSaavn. To make the new anthem more engaging for kids, a simple and fun hook step has also been created which is sure to catch on and stay with kids for a long time.
‘#DoTheNickNick’ is an ode to all the love received from kids while Nickelodeon welcomes another year of innovation in stories, characters, and campaigns.
Speaking on what the franchise has in store for the year, Viacom18 Hindi Mass Entertainment & Kids TV network head Nina Elavia Jaipuria said, “2022 was a year of milestones. We entertained, engaged, and empathized with our young audiences through the highs and lows in new and innovative ways. As we begin the new year, we once again reiterate our promise to our viewers of bringing the best stories and characters. Our new anthem champions exactly what Nickelodeon stands for – ‘Nick for Kids and Kids for Nick.’ We are excited about presenting a power-packed year, further reinforcing our bond with kids.”
Talking about his experience as the lyricist for the anthem, Gulzar Saab commented, “I have always enjoyed writing for Nickelodeon, because I am still a kid at heart. This anthem is an ode to the young minds to celebrate their zest and the unshakeable bond with their Nicktoons.”
Singer Armaan Malik further added, “Being a part of the creation of ‘Do The Nick Nick’ is a nostalgia trip for me, as Nickelodeon was a huge part of my childhood. The anthem, written by the legendary Gulzaar Saab, captures the spirit of youth and encourages them to wear their hearts on their sleeves. It’s an honour to be a part of something that brings back so many fond memories for me, and I hope that this anthem will create some unforgettable memories for others as well.”
In addition to the latest campaign, the franchise has also planned a stellar line-up of new episodes and shows to kickstart the new year. The adorable Motu Patlu and the playful banter between Chikoo Aur Bunty will entertain kids with all new episodes on Nick. Kids are also in for a treat with all-new episodes of Pakdam Pakdai, Ninja Hattori and Pinaki & Happy – The Bhoot Bandhus on Sonic. Filled with thrill and enthusiasm, Nick Jr. has launched a brand-new show Ricky Zoom and will also be airing all-new episodes of Masha and the Bear.
Further to its content plans, Nickelodeon is bringing back its annual global pro-socio campaign ‘Together For Good’, an initiative which always looks out for kids and tackles causes that are relevant to them. The globally acclaimed ‘Kids Choice Awards’, a property that empowers kids to voice their choices will also be back in a dazzling new avatar in the upcoming months. The leading kids’ franchise also has special plans for Holi, Global Recycling Day, and International Happiness Day.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
