News Broadcasting
Nickelodeon fights competition in kid’s space
MUMBAI: Close on the heels of the announcement of a new head, Nickelodeon now boasts of entering the ratings game as the second longest watched channel amongst kids over the last three weeks (Week 40 to Week 42, daypart 07:00 – 22:00, 4-14 ABC, HSM1L+ markets).
The latest Tam data suggests that specific to this week (ie.Week 42, 15 – 21 October) Nick has squeezed itself into the second spot with timespent/viewer (TS/V) as being 162.05 minutes. However, the timespent/universe (TS/U), tells a different story as Nick slips to the fifth position with 22.2 minutes.
Hungama TV heads the pack, while the Disney Channel has overtaken the two players from the Turner stable, Cartoon Network and Pogo.
What’s interesting, is that for same period (Week 42) Nick has held 0.41 TVRs outrunning the Southern leader Toon Disney (0.30 TVRs) and is not trailing too far behind Pogo which has clocked 0.46 TVRs.
Nick appears to be heading for happier times as it also claims the leadership position among all kids’ channels in the younger kids category as time spent is pegged at 228 minutes (Week 42, daypart 07:00 – 22:00, 4-9 ABC, HSM1L+ markets). This category has seen a growth in GRPs of 83 per cent (From 84 in Week 39 to 154 in Week 42).
Additionally, over the past four weeks (Week 39 to Week 42) the time spent per individual on Nick has risen 74 per cent, while GRPs have risen 62 per cent to 86 (from 53 in Week 39 to 86 in Week 42), the channel claims.
Putting up a firm fight, the key properties that seem to be propelling this growth include Ninja Hattori, The Munnabhai Show and The Adventures of Jimmy Neutron.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
