Kids
Nickelodeon and Laal Singh Chaddha partner to entertain families across India
Mumbai: Viacom18’s leading kids’ entertainment channel, Nickelodeon, has joined forces with Aamir Khan’s upcoming “Laal Singh Chaddha.” The film is the endearing story of the determined “Laal Singh Chaddha” who, like Nicktoons Motu Patlu and Bhoot Bandhus, through innocence and strength of character, overcomes all obstacles.
With this collaboration, Nickelodeon has raised the existing fervour for “Laal Singh Chaddha” with unmatched and interactive initiatives that will provide entertainment and fun experiences for families to enjoy together.
In addition to the tentpole campaign IPs and contests, “Laal Singh Chaddha” break bumpers will also run across key shows on Nick and Sonic. The campaign also extends to the Nickelodeon franchise’s social media channels and other digital media platforms with innovative posts and stories and influencer outreach. We are sure the adventures of Nicktoons and “Laal Singh Chadha” will entertain families this Independence Day weekend.
The month-long integrated campaign will showcase Aamir Khan in his “Laal Singh” avatar having a fun time with India’s favourite Nicktoons, including Motu, Patlu, and Pinaki & Happy-The Bhoot Bandhus.
With ideas that build resonance with the character of Laal, who has childlike innocence and honesty much like Nickelodeon’s young viewers and Nicktoons, the deep integrations will witness Laal immerse himself in the world of Nicktoons seamlessly. Through Nick’s Golgappa Party contest and Sonic’s Bhaag Laal Bhaag contest, kids will also get a chance to meet megastar Aamir Khan, in addition to winning a host of exciting prizes by simply participating in the on-air contests.
Nickelodeon has also left no stone unturned to reach out to its young viewers with fun contests like the Chaddi Buddy Contest with Aamir.
Finally, adding to the endless excitement is an innovative virtual running game that is sure to drive conversations while keeping kids on their toes. Resisting on nickindia.com, the virtual game allows one to play as Laal, Motu, or Patlu to chase the feather and collect coins along the way while chasing away evil.
Speaking about the collaboration with “Laal Singh Chaddha,” Viacom18 head-Hindi mass entertainment & kids TV Network Nina Elavia Jaipuria said, “We are delighted to collaborate with “Laal Singh Chaddha” on this highly interactive and engaging campaign that will give kids and their families an opportunity to be a part of the film and celebrate the character of Laal along with their favourite Nicktoons. At Nickelodeon, each collaboration and partnership that we innovate for has kids at the heart of it, and this partnership with the adorable character of Laal is sure to strike a chord and provide many priceless moments. We look forward to further collaborating with brands and films to create deep and meaningful integrations for our young viewers.”
Speaking about reaching out to kids with this family entertainer and about the association with Nickelodeon superstar Aamir Khan, he said, “”Laal Singh Chadha” is an inspiring film and the innocence and honesty of the affable character of Laal is sure to strike a chord with kids and families. This massively interesting and fun collaboration with Nickelodeon and its characters, who embody the same positive traits as Laal, was hence a great way for us to together take the story of “Laal Singh Chaddha” and make it a part of every child’s life along with their favourite characters. We are sure that kids will have a great time watching our labour of love with their families and look forward to the same.”
On the collaboration with Nickelodeon, Viacom18 COO Ajit Andhare said, “The advantage at Viacom18 is the opportunities and ability we have to collaborate with the powerhouse brands in our platoon. Right from bringing the Paramount story to India under our banner to partnering with Nickelodeon, we have had seamless associations with the film. A family entertainer at its heart, we are looking forward to kids enjoying the film as much as adults, as they will resonate with the pure and simple soul of “Laal Singh”.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
