iWorld
NH Studioz to release ‘Ittu Si Baat’ on Amazon Prime
Mumbai: This Christmas, NH Studioz is set to spread cinematic magic on your holiday season with the worldwide release of the Bollywood rom-com, ‘Ittu Si Baat’, on Amazon Prime. Available from 24 December in an extraordinary 35 languages, this delightful film promises to warm hearts across the globe, making it a perfect addition to your festive celebrations.
Creatively helmed by Lakshman Utekar and produced in collaboration with Kathputali Creations, ‘Ittu Si Baat‘ is more than just a movie – it is a celebration of love, dreams, and the simple joys of life. Set against the charming backdrop of Chunar, near Varanasi, the film invites viewers into a world where first love blossoms and dreams take flight.
NH Studioz director Shreyans Hirawat said “ As families gather around the world to celebrate Christmas, we are excited to offer ‘Ittu Si Baat’ as a gift that transcends borders and languages. It is something that the entire family can watch together. This film, with its universal theme of love and aspiration, resonates with the spirit of the season and is sure to bring smiles and warmth to our viewers.”
Starring Bhupendra Jadawat and Gayatri Bhardwaj along with a stellar supporting cast, the film has already earned acclaim for its engaging storytelling and memorable performances. It is a story that speaks to everyone, reminding us of the power of love and the importance of chasing our dreams.
NH Studioz to present this charming tale on a global stage, making it accessible to a vast audience in a myriad of languages. The film is a testament to the studio’s commitment to sharing the beauty of Indian cinema with the world.
“With ‘Ittu Si Baat’, we invite viewers to embrace the holiday spirit and enjoy a story that is as heartwarming as it is entertaining. This is our Christmas present to you – a story to cherish, in a language you love.” added Shreyans.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
