Movie Channels
NH Studioz teams up with Runn Media Labs to launch three FAST channels for Hindi cinema buffs
MUMBAI: Hindi cinema just found a faster way to reach your screen. NH Studioz, the Indian content giant with over 2,500 film titles in its vault, launched three new free ad-supported streaming TV (FAST) channels, partnering with Runn Media Labs to make the magic happen.
The new channels — NH BollyFlix, NH BollyGold and NH BollyRaga — are already live on Samsung TV Plus, Swift TV, and RunnTV, offering a buffet of blockbusters, golden classics, and musical gems that can be streamed for free. Think of it as Hindi cinema’s greatest hits, rewrapped for the streaming age.
. NH BollyFlix delivers the big-bang entertainers.
. NH BollyGold revisits cinematic treasures from Indian cinema’s golden era.
. NH BollyRaga spins a nostalgic loop of melodies and chart-toppers.
NH Studioz holds one of the largest Indian film collections across Hindi, Tamil, Bengali, Punjabi, Marathi and Malayalam languages, spanning from the 1950s to present-day releases. This move into the FAST universe is both a modernisation and a masterstroke.
Runn Media Labs, the brains behind RunnTV, brought its tech muscle to the party—building out distribution and monetisation tools to turbocharge NH’s legacy content for today’s streaming platforms.
“Runn Media Labs brings a unique strength to the table — their deep understanding of the streaming business, combined with robust technical expertise, is rare and extremely valuable,” said NH Studioz executive director Shreyans Hirawat. “The speed at which their team executed this launch has been phenomenal. We’re already live with multiple platforms, including Samsung TV Plus, RunnTV and Swift TV, across the globe and are excited to scale further.”
Runn Media Labs founder & CEO Manish Sinha added, “We’re thrilled to partner with NH Studioz and enable the launch of three high-quality Hindi cinema channels… With a strong content library and an agile distribution model, we together look forward to creating compelling, scalable viewing experiences for global audiences.”
As digital consumption booms and ad-supported models gain traction, the NH-Runn duo looks ready to rewire Hindi cinema’s distribution model.
Classic meets code, and it’s streaming gold.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
