News Broadcasting
NGC unveils ‘Science Safari’ in Kannada
BANGALORE: The ministry of science and technology (MS&T) and National Geographic Channel today unveiled the Kannada version of ‘Science Safari’, a film that showcases Indian science and technology through the unique Nat Geo perspective. The film is a part of the year long campaign announced by the ministry and NGC earlier this year to promote Indian science and technology.
The 48-minute film is directed by Nutan Manmohan and produced by All Time Productions in close association with NGC at a cost of around Rs 20 million. Funded by the MS&T, it showcases a mix of scientific achievements across India and presents various innovations made by well known Indian scientists and some unknown inventors in a travelogue format.
The English version of this film has already premiered on NGC on 26 September and will also be telecast on Doordarshan. The film is also being dubbed into various Indian regional languages to reach out to a wider audience. The Kannada version is the first in the regional language series and will also be telecast on Doordarshan’s Kannada channel.
A 360-degree campaign encompassing both on-air and off-air initiatives to promote the film will be also launched. On air promotion initiatives will include programme promos on NGC and The History Channel pre and post the premiere of the film and telecast of a special compilation of the channel’s best science and technology programming.
The channel will also run informative scrollers, factoids, vignettes and 15 short films throughout the year on Indian science and technology.
An extensive school outreach programme will also be initiated to generate further interest about Indian science and technology through this film.
Meanwhile, Union minister for science and technology Kapil Sibal announced that a dedicated science and technology channel was being considered to start operations over the next four to five years.
Sibal was in Bangalore today to receive the Kannada version of the ‘Science Safari’ film funded by his ministry and made through the NGC perspective. Sibal has plans for a number of similar projects that will showcase Indian science and technology capability.
“India is making great strides in the field of science and technology today, innovation and creativity are the most important assets for our future. Through this programme, we want to create more awareness amongst the people of our country, especially children about our achievements in this field and to encourage the spirit of scientific inquiry,” he said while commenting on the 48 minute Science Safari.
Sibal expressed satisfaction with the work done by NGC on Science Safari, hailing the association as a sort of a public private partnership, while NGC vp marketing Rajesh Seshadhri said that this was the first time that such an association had happened.
Sibal said that after the telecast of the Science Safari, his ministry has received a number of proposals from many channels for producing similar films, and that his ministry would consider the offers. Upon being questioned about these developments, Seshadhri said that his channel was committed to creating content on Indian science and technology irrespective of the government’s participation.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
