Documentary
NGC to celebrate events that happen only in India
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MUMBAI: One way that the National Geographic Channel (NGC) has been building the brand in India has been through showcasing Indian themed documentaries and specials made by local production houses. |
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Last year it had showcased specials like Leopards Of Bollywood and Skeleton Lake. Later this year it will unveil a major initiative It Happens Only In India. |
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Speaking to Indiantelevision.com on the initiative, NGC senior VP content and communication Dilshad Master says, “NGC has brought a variety of quality programming produced by Indian production houses to its viewers.Leopards of Bollywood and Skeleton Lake received an overwhelming response from audiences. Bringing alive the frightening story of leopard killings in the heart of modern day Mumbai, Leopards of Bollywood was both relevant and relatable. Directed by Chandramouli Basu and written by Niret and Nikhil Alva, Skeletons Lake was aired on the channel as a part of the F.I.R series and was very well received by viewers.  “Vultures: Death Watch was another documentary aired earlier this year that was very topical. Coming up very soon is a special series called It Happens Only In India. This is a combination of very interesting and diverse topics that will be explored in each episode.” Last year one of NGC’s major on-ground endeavous was Nokia Innovations. However Master says that there are no plans as of now on the Innovation series for this year. “However National Geographic Channel will continue to innovate and excite our viewers with properties that are compelling and original.” On the marketing front Master notes that NGC has always used and will continue to use innovative initiatives involving on ground and new media to reach its viewers. Programmes such as Mission Everest, Mission Mars,Nokia Innovation, Nat Geo Investigates among others have in the past been used to engage viewers in an interesting manner and our new programmes coming up later this year will also have a huge interactive angle. “For It Happens Only in India we have innovative on ground and online ideas lined up. As a channel affiliated to the Star Network we plan to use Star’s 7827 in house short code to connect with viewers. Interactivity is key in broadcasting today and we are definitely planning to reach out to our viewers with exciting and innovative contests and promotions through the mobile media.” |
MUMBAI: Faster than a speeding bullet and slicker than a pit stop Superman just joined Formula E. In a thrilling fusion of comic book cool and racetrack grit, Lola Cars has joined forces with Warner Bros. Discovery in a strategic partnership that brings superheroes to the circuit. And they’re not easing into it, a Superman-themed race car will blaze onto the track for the Berlin E-Prix this weekend.
The Lola Yamaha ABT Formula E team’s T001 car, driven by Zane Maloney and Lucas di Grassi, will sport an electrifying blue, red and yellow livery, complete with the iconic Superman shield. Even the drivers will suit up literally in race gear inspired by Clark Kent’s legendary alter ego.
Timed with the 11 July theatrical release of DC Studios’ Superman, the stunt marks the start of a long-term collaboration between Lola and Warner Bros. Discovery, who will co-create content around Lola’s motorsport ventures and bring sponsor stories to life across platforms.
But this isn’t just about eye-catching liveries. The partnership also includes integrated sponsorship opportunities, with WBD joining hands to help monetise and maximise exposure through enhanced media packages.
“This is more than a one-off activation,” said Lola Cars chief commercial officer Keith Smout. “It’s a new model for sports-marketing synergy where the track meets the theatre, and content fuels the connection.”
WBD, GVP global sales Patrick Maitrot added, “By pairing the power of Superman with the speed of Formula E, we’re engaging fans in a whole new way using our unrivalled IP and Lola’s racing prowess to tell stories that leap off the screen and onto the track.”
The Superman livery will light up both rounds of the Berlin E-Prix at Tempelhof Airport. For Formula E fans, it’s a visual treat; for Superman fans, a fast-track teaser; and for both brands, a bold play in content-fuelled fandom.
Superman, directed by James Gunn and produced by Peter Safran, is DC Studios’ first feature film and will hit cinemas in the UK and Ireland on 11 July 2025. Meanwhile, Formula E action continues to stream across TNT Sports, Eurosport, discovery+ and HBO Max, with WBD holding exclusive coverage rights across Europe.
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