English Entertainment
NGC institutes awards for filmmaking
MUMBAI: Infotainment channel National Geographic Channel (NGC) has announced a new initiative to recognise outstanding work in non fiction. It will present awards for excellence in non fiction film-making in India.
It aims to set a benchmark for the best non-fiction productions and raise the bar of Indian film-making to produce exceptional content for the global and Indian audience.
NGC says that the awards are India’s first such initiative to recognise and honour exceptional non-fiction films and will also provide an opportunity to realise every film maker’s aspiration to showcase their work in the international arena. The inception of these awards is an ideal extension of ‘s commitment to recognise films that are thought provoking and at the same time interesting to watch besides providing entertainment.
The awards will focus on works of both professional as well as amateur film-makers of Indian origin in separate categories. Details like the award’s name, categories, application procedure, selection criteria, the jury, events, dates and other information will be announced shortly.
NGC India senior VP – programming, Joy Bhattacharjya said, “With our documentary initiatives with Singapore’s Economic Development Board in Singapore and projects like Taiwan to the World, Nat Geo has already showcased its dedication to developing and recognizing talent around the world and providing opportunities to help film makers showcase their work.”
“With these awards we aim to recognise and encourage superior non-fiction film-making in India and establishing a benchmark for the same. These awards are an ideal extension of our proposition to encourage viewers to rethink about the way they watch television. We plan to make this into an annual property and hence make this an event to remember with an innovative 360 degree activation experience which is bound to make the audience Think again”.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
