Factual
NGC, ETV announce content partnership
MUMBAI: The National Geographic Channel (NGC) and regional network ETV have announced a content partnership.
NGC will provide content to ETV, which will air five days a week (Monday-Friday) in a half hour evening slot. From today 13 November viewers of ETV Telugu, ETV Oriya, ETV Kannada, ETV Bangla, ETV Gujarati, ETV Marathi, ETV UP, ETV MP, ETV Rajasthan and ETV Bihar will be able to catch NGC’s programmes in their native language. The regional language versions of the programs will be provided by NGC to ETV Network.
The new partnership with ETV is a step further in NGC’s strategy to reach out to a wider audience across the country. The programmes being aired on ETV will cover a wide range of topics. The alliance will be kick started with NGC’s series Most Amazing Moments” that will premier across the ETV network from today. This partnership also underlines ETV’s mission to provide its viewers with quality international programming to enhance the viewer experience.
NGC India VP marketing Rajesh Sheshadri, “National Geographic Channel is synonym for smart, innovative and interesting programmes that invite viewers to Think again. Reaching a wider audience to expose them to our superior content has been a goal we have been constantly working towards.
“Partnership with a leading channel like ETV that reaches to millions of viewers through their bouquet of regional channels is an excellent opportunity to further our reach. I am confident that viewers in these states will appreciate our unique programmes and will look forward to their daily dose of the best of National Geographic Channel programmes in their native language.”
ETV Network VP – operations Bapineedu said, “Quality entertainment in the language of our viewer’s choice is one of the key contributors to our success. Our programs depict the culture with which our viewers are able to connect and it is this spirit of empathy with individual cultures/languages that has helped us to reach to millions of viewers. Through this partnership with National Geographic Channel we endeavor to further enhance our viewer’s experience by exposing them to never before seen international programmes in their native language.”
Factual
National Geographic launches ‘Postcards from Hong Kong’ with Ridhi Dogra
New series explores the city’s hidden gems and vibrant contrasts, premiering 28 March.
MUMBAI: Ridhi Dogra just sent a postcard from Hong Kong that’s worth framing because when a bustling metropolis reveals its quiet trails and timeless traditions, even the skyline takes a back seat. National Geographic has unveiled Postcards from Hong Kong, a refreshing travel series hosted and curated by actor Ridhi Dogra. Produced by National Geographic Creative Works in collaboration with the Hong Kong Tourism Board, the show offers an intimate, Indian traveller’s perspective on one of Asia’s most iconic cities, moving beyond its glittering harbour and skyscrapers to uncover serene beaches, scenic hiking trails and deep cultural traditions.
Across three visually rich episodes, Ridhi journeys through contrasting sides of Hong Kong. The first episode takes her on a quieter path of self-discovery to places like Sai Kung, Big Wave Bay, Dragon’s Back, Tai O, Ngong Ping, Po Lin Monastery and the Tian Tan Buddha. The second episode dives into the city’s energetic side, from the bustling streets of Causeway Bay to Happy Valley Racecourse, Michelin-starred spots and luxury shopping at Landmark.
Ridhi Dogra said, “Being part of Postcards from Hong Kong with Nat Geo was a deeply enriching experience. What I love about this journey is that it goes beyond the obvious; it’s not just about the skyline or the speed of the city but about the stories that live in its quieter corners.”
A National Geographic India spokesperson added, “With Postcards from Hong Kong, we set out to go beyond the familiar and explore the city through a more intimate, human lens.”
Hong Kong Tourism Board director of South Asia Puneet Kumar noted, “Postcards from Hong Kong is a reflection of meaningful storytelling that brings the city to life in an immersive way. It beautifully captures the diversity and spirit that define Hong Kong.”
Blending travel, culture and personal storytelling, the series celebrates Hong Kong as a city of contrasts where modern life meets tradition and every corner holds a story waiting to be discovered. It premieres on 28 March at 8 pm on the National Geographic Channel and will also stream on JioHotstar.
In a world of hurried travel reels, Postcards from Hong Kong slows things down just enough to let viewers truly see the city not just its lights, but its layers, proving that the best souvenirs are the stories you bring home.
