Factual
NGC, ETV announce content partnership
MUMBAI: The National Geographic Channel (NGC) and regional network ETV have announced a content partnership.
NGC will provide content to ETV, which will air five days a week (Monday-Friday) in a half hour evening slot. From today 13 November viewers of ETV Telugu, ETV Oriya, ETV Kannada, ETV Bangla, ETV Gujarati, ETV Marathi, ETV UP, ETV MP, ETV Rajasthan and ETV Bihar will be able to catch NGC’s programmes in their native language. The regional language versions of the programs will be provided by NGC to ETV Network.
The new partnership with ETV is a step further in NGC’s strategy to reach out to a wider audience across the country. The programmes being aired on ETV will cover a wide range of topics. The alliance will be kick started with NGC’s series Most Amazing Moments” that will premier across the ETV network from today. This partnership also underlines ETV’s mission to provide its viewers with quality international programming to enhance the viewer experience.
NGC India VP marketing Rajesh Sheshadri, “National Geographic Channel is synonym for smart, innovative and interesting programmes that invite viewers to Think again. Reaching a wider audience to expose them to our superior content has been a goal we have been constantly working towards.
“Partnership with a leading channel like ETV that reaches to millions of viewers through their bouquet of regional channels is an excellent opportunity to further our reach. I am confident that viewers in these states will appreciate our unique programmes and will look forward to their daily dose of the best of National Geographic Channel programmes in their native language.”
ETV Network VP – operations Bapineedu said, “Quality entertainment in the language of our viewer’s choice is one of the key contributors to our success. Our programs depict the culture with which our viewers are able to connect and it is this spirit of empathy with individual cultures/languages that has helped us to reach to millions of viewers. Through this partnership with National Geographic Channel we endeavor to further enhance our viewer’s experience by exposing them to never before seen international programmes in their native language.”
MUMBAI: India’s most famous hot seat is about to welcome an unlikely first-timer. For the first time on Hindi general entertainment television, industrialist Kumar Mangalam Birla will appear on Kaun Banega Crorepati, the iconic quiz show hosted by Amitabh Bachchan.
The special episode marks a rare meeting point of boardroom heft and prime-time television, bringing one of India’s most influential business leaders face to face with the country’s most enduring screen legend. It is a crossover that blends intellect, leadership and popular culture, all under KBC’s familiar spotlight.
Birla’s appearance dovetails neatly with the show’s current theme, Jahaan Akal Hai, Wahan Akad Hai, which celebrates the confidence that comes from clarity of thought and knowledge. His presence lends weight to the idea that sharp thinking and conviction are as vital in life as they are in the quiz chair.
In a thoughtful conversation with Bachchan, Birla shared an upbeat view of India’s economic journey, pointing to the nation’s rapid growth and the scale of opportunity opening up across industries and communities. He spoke of momentum, ambition and a future shaped by enterprise and ideas.
The episode is not all serious talk. In lighter moments, Birla confessed his long-standing admiration for Bachchan, calling him his favourite actor and admitting to a touch of nervousness at answering questions in front of the Shahenshah himself. The candour adds a human touch to a man more often seen in headlines than on television sets.
The special episode airs on Monday, 29 December at 9.00 pm on Sony Entertainment Television and Sony LIV.
