Hindi
NFDC film bazaar opens at IFFI 2012
NEW DELHI: For any business including films, there is need for the right revenue model which can give creativity a chance to breathe freely.
Speaking while inaugurating the Film Bazaar set up by the National Film Development Corporation to coincide with the Festival, Information and Broadcasting Minister Manish Tewari said creativity opens new vistas and makes people think and work towards better goals.
Tewari lauded the NFDC for ensuring visibility for another kind of cinema which would not be able to find distribution outlets. It had also helped film makers who ‘are not up the commercial curve’.
Goa chief minister Manohar Parrikar said the film Bazaar is perhaps the most important aspect of a film festival, and urged NFDC to take Indian cinema to international levels through its market.
Polish Culture Minister Bogdan Zdrojewski said India respected cinema in the same manner as the people in his country did, and used it to promote cultural values. Lauding IFFI as the most important film festival in Asia, he added that more and more Indian film personalities were now visiting his country and referred to the recent visit by megastar Amitabh Bachchan.
NFDC Chairman Ramesh Sippy said the Bazaar should be viewed with as much passion as filmmaking, and regretted that many filmmakers did not realise its importance. But he said that the popularity of the Film Bazaar here had spread to many countries and also to south Asia.
NFDC managing director Nina Lath Gupta referred to various sections including sessions with filmmakers, distributors, Co-Production Market and Screen Writers Labs and other events apart from film screenings at the Bazaar which will continue at the Mariott Resort till 24 November.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
