iWorld
Nexstar Media & Fox Broadcasting extend network pacts, add OTT dist. through ’19
MUMBAI: Nexstar Media Group announced today that it entered into a long-term affiliation agreement Fox Broadcasting Company (“Fox”) covering its 17 full power and 2 low power owned or operated stations through 31 December, 2019. In addition, the Company has reached an over-the-top (“OTT”) master agreement with Fox, as well as specific agreements to launch on all the new internet-delivered programming services already distributing Fox programming.
Separately Fox Broadcasting Company extended the affiliation agreements for six stations owned by Mission Broadcasting, Inc., three stations owned by Marshall Broadcasting, Inc., one station owned by Shield Media, LLC, one station owned by White Knight Broadcasting, Inc. and one station owned by Super Towers, Inc., which are operated by Nexstar Media and these 12 stations have also entered into an over-the-top (“OTT”) master agreement with Fox, as well as individual opt-in agreements with the aforementioned new internet-delivered programming services.
Nexstar Media Group chairman, president and CEO Perry A. Sook stated, “Our new agreement reflects the complementary value that Fox’s programming brings to our viewers and stations when combined with Nexstar’s unique, locally-produced news programming and other content. Fox’s programming, including highly-rated sports content such as the NFL, MLB and NASCAR and scripted primetime shows including Empire and The X-Files, are popular with our viewers and our affiliation with FOX supports our goals for delivering great entertainment and information to viewers and advertisers anywhere, anytime and on any device, while creating a new revenue stream for Nexstar related to the OTT master agreement.”
Fox Networks Group president of distribution Michael Biard stated, “We are pleased to launch on emerging distribution services in all 31 Fox-affiliated markets. Our new agreements with Nexstar are an important part of our mutual efforts to extend audience reach while reflecting the value of our programming within the overall Fox network-affiliate relationship. We look forward to continuing our collaboration with Perry and his exceptional team.”
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
