iWorld
NexGTv ties- up with SAB Group on regional content
MUMBAI: In a major move, nexGTv has announced its partnership with SAB Group. As a part of the alliance, nexGTv has acquired the worldwide digital rights to broadcast the group’s most sought-after regional channels such as Masti, Dabang, Dhamaal, Maiboli and Dillagi for its users across the globe.
Started by brothers Gautam Adhikari and Markand Adhikari in 1985, SAB Group has gone on to establish its brand proposition as a pioneer in the field of Indian Media, pushing through various stages of growth over the last 25 years from a production house to a broadcaster. SAB Group has successfully identified the gap in the regional market and has emerged as a leader in the space by delivering highly relevant localized content.
Speaking on the announcement, nexGTv COO Abhesh Verma said, “Since its inception, nexGTv has endeavoured to deliver the most tailored entertainment solutions to the rich and diverse consumer base it enjoys across the country. The partnership with SAB will allow us to curate and deliver popular regional entertainment solutions on-the-go to our viewers. We are confident that the latest addition will enhance our regional offering and add greater value to the mobile viewing experience of our users by providing them with seamless access to locally relevant video-based entertainment content.”
NexGTv’s latest association will no doubt delight the country’s digital viewership, who will now be able to view their preferred regional entertainment content at their convenience anytime, anywhere. All the channels from SAB Group are a part of the paid category at nexGTv, and can be accessed either through www.nexGTv.com or through the nexGTv mobile app for Android and iOS.
e-commerce
Google rolls out new AI shopping tools for Indian users
Gemini, AI Mode in Search, and Circle to Search get smarter upgrades to simplify online buying.
MUMBAI: Google is making online shopping in India a lot less “add to cart” and a lot more “ask and discover”. The tech giant has announced a fresh set of artificial intelligence-powered updates designed to make finding and buying products more intuitive and efficient. By integrating its Gemini models with the Shopping Graph, a massive dataset of over 50 billion product listings that sees nearly 2 billion updates every hour, Google is bringing smarter, more conversational shopping experiences across its platforms.
Users can now move seamlessly from idea generation to product discovery within the Gemini app. Whether planning a festive outfit or building a gift list, shoppers can receive product listings, comparison tables, pricing from across the web, and direct purchase links, all through natural conversation. The feature is currently available in English and Hindi.
Google has upgraded its AI Mode in Search, turning it into a more natural shopping assistant. Instead of relying on traditional filters and keywords, users can ask questions in plain language and receive structured responses with visuals, pricing, reviews, and inventory details. Comparison tables highlighting key differences are also included. While currently available in English, a Hindi version is expected soon.
The popular Circle to Search feature has been enhanced on devices such as the Pixel 10 and Samsung Galaxy S26 series. Users can now identify and explore multiple objects in a single image at once. In fashion-related queries, the tool can break down entire outfits and suggest similar products, making style replication or discovery much easier.
Google stated that these updates build on last year’s successful rollout of the Virtual Try-On tool in India, which helped users visualise apparel before purchase.
In a market where shopping decisions often happen in seconds, Google is betting that smarter AI will turn casual browsing into confident buying. From festive shopping lists to spotting the perfect outfit in a photo, these new tools aim to make every scroll feel a little more rewarding and a lot less overwhelming.
