iWorld
nexGTv tie-ups with MSM to live stream India vs Sri 2015 series
NEW DELHI: Digivive Services’ nexGTv has tied up with Multi Screen Media (MSM) for live-streaming the Cricbuzz Cup Sri Lanka vs India 2015 series from 12 August to 1 September.
The series comprising three Test matches will be played in Sri Lanka at Galle International Stadium, P Sara Oval (Colombo) and Sinhalese Sports Club (Colombo). The two teams last played a Test Series five years ago during July-August 2010.
Digivive Services director and CEO G D Singh said, “Cricket buffs throughout India will now be able to experience live and seamless, in-field action of the series unfold ball-by-ball on their mobiles, throughout the day or obtain a snapshot of the entire day’s action using the video-on-demand (VOD) service from nexGTv. With over 27 million downloads, nexGTv features in the Top 10 top-grossing entertainment apps in app stores and we hope to reach out to even more subscribers with this forthcoming series.”
MSM EVP and digital head Uday Sodhi added, “We are pleased to extend our offering to the users of nexGTv, all the action from the India-Sri Lanka Test Series on their mobile devices. They can also immerse themselves in our high-quality on-demand match content including match highlights, finest moments, Man of the Match packages etc. Through our existing association with the digital destination, its viewers too can enjoy the top-of-the-line sports and entertainment properties that are a hallmark of the Sony Liv brand.”
Subscribers of nexGTv application can enjoy live streaming action from Sri Lanka either on their mobile phones, tablets, PCs and Laptops. The app can be downloaded via app stores of Google, Apple, Windows and Tizen.
Free viewers on nexGTv can also catch up with all elements of the match including daily and full-match highlights, Pre and Post match reviews, as well as special packages of fours, sixes and wickets etc. via VOD for the next three months.
e-commerce
Instamart gold dig event at Hussain Sagar goes viral
Hyderabad activation ties to gold price lock offer ahead of Akshaya Tritiya
MUMBAI: All that glitters isn’t just gold, it’s also great marketing. A quirky on-ground activation by Instamart at Hussain Sagar Lake has turned into a viral spectacle, with videos of people digging for gold coins flooding social media feeds this week. The campaign, executed in collaboration with Moms, transformed a patch of the city’s iconic lakefront into what online users quickly dubbed a “mini gold rush”. Armed with spades, participants dug through a mud-filled pit in search of hidden gold coins, an activity that drew crowds, cameras and plenty of commentary online, ranging from amused disbelief to outright fascination.
At the heart of the frenzy was a promotional push for Instamart’s ‘Gold Price Lock’ feature, which allows users to secure prevailing gold rates between April 10 and April 16 and complete their purchase later during Akshaya Tritiya, a period traditionally associated with high gold buying. The mechanic cleverly blended physical participation with digital conversion, turning curiosity into a potential transaction.
Branded as ‘Gold Diggers’, the activation leaned into gamified engagement. Those who struck lucky walked away with coins, those who didn’t were nudged with a simple message: lock the price now, buy later. The result was a steady stream of footfall and a surge in user-generated content, as onlookers and participants alike documented the spectacle.
The timing is significant. India remains one of the world’s largest consumers of gold, with demand peaking around Akshaya Tritiya. Data from the World Gold Council suggests the festival alone accounts for roughly 25–30 tonnes of gold purchases annually, making it a high-stakes window for brands looking to tap into consumer sentiment.
As the ‘Gold Price Lock’ feature remains live until April 16, the campaign has already done its job turning a simple product feature into a citywide moment. Because sometimes, the quickest way to get people talking about gold isn’t to sell it, it’s to make them dig for it.
