iWorld
nexGTv goes live across the world
MUMBAI: The flagship offering from Digivive Services, nexGTv launched the next phase of its growth by announcing its global availability from today. nexGTv – which has hitherto been India-centric in scope and business, aims to take its Live TV content offering of more than 150 channels, together with 1,000 plus movies as well as a huge inventory of VOD and television shows to attract large clusters of the global Indian diaspora onto its freemium platform.
In the first phase, nexGTv has already secured the requisite digital rights to screen content beyond Indian borders for more than 11,500 hours of programming from close to 20,000 hours of programming it hosts on the platform. Given the large swathes of Hindi, English and Tamil-speaking communities abroad, nexGTv will focus initially to ensure that content in these three languages is made available on both its Web and App platforms.
Aside from the aggregated content, nexGTv will also utilize this opportunity to globally showcase India’s very first mobi-series and nexGTv’s premier Original series – It’s My City.
It’s My City is a 14-episode bi-weekly series starring Priyanka Chopra that highlights the lives and challenges of four girls in a city far from home, premiered recently on nexGTv.
Speaking on the occasion, nexGTv COO Abhesh Verma said, “We’re delighted to go live across the world! Having earned our spurs in the Indian market over the last five years fine-tuning our product, content catalogue and consumer understanding, we’re confident that we’re ready for our global consumers. Our endeavour is to deliver the best product and streaming experience to our audiences across the globe. We’re confident that our mix of aggregated content including Live TV, VOD as well as original premium programming will resonate very well with our audiences.”
He further added, “nexGTv will be currently targeting its expansion in more than 140 countries through the global billing on its Android app and will be looking to expand its global footprint in tandem with Google Play store. Markets with significant Indian diaspora will be our priority in order to establish a strong foothold. The vast variety and multiple genres of content on our platform comprising devotional, fitness, comedy, kids, infotainment, entertainment, news, movies and music will act as a strong magnet for our international users.”
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
