News Broadcasting
NewsX revamps its primetime
MUMBAI: Keeping the channel’s motto “News. Not Noise.” intact, NewsX, has introduced five new shows, leading to a complete refurbish of the channel’s primetime offering. Starting 6pm, the primetime will bring to its viewers the most diverse, extensive and comprehensive news programming.
The primetime programming includes the following:
- Prime edition, 6PM, everyday– The first window into primetime, this show picks up a story and introduces the first debate of the evening. Interactivity empowers the viewers by giving them a platform to be heard, through tweets and call-ins.
- Big story, 7.30PM, weekday– Like the name symbolises, ‘Big story’ breaks through the clutter and has at its prime focus one or two of the biggest story of the day. There is a detailed reportage and analysis of each big story to give the viewer a detailed experience.
- News point, 8PM, weekday– Derailing competition at 8 pm, News Point breaks an exclusive story every day. The story is put out and then debated with an expert panel.
- Capital stories, 8.30PM, weekday– This pacy and precise show puts the spotlight on state capitals and metros, highlighting four main stories of the day.
- Nation @ 9, 9PM, everyday– Anchored by editor-in-chief Rahul Shivshankar, this prime time news bulletin includes the most newsworthy stories of the day. With his expertise, dynamism and sharpness, Rahul engages the viewers and the opinion leaders in a crisp debate and brings out every nuance of the key stories of the day.
- Newshub, 10PM, weekday– Last one hour of prime time is a comprehensive news bulletin on all the happenings of the day for the discerning viewers who might miss and want to catch up with the top stories of the day at one go.
NewsX editor in chief Rahul Shivshankar said, “Our prime time programming has always stood out in the competition and helped us acquire the No. 1 position in prime time. With our revamped programming, we intend to continue our leadership and make NewsX the one stop destination for the viewers.”
News Broadcasting
India Today Group debuts AI anchor ‘Sutra’ at AI Impact Summit 2026
Sutra aims to simplify live policy debates using sovereign AI models
NEW DELHI: India Today Group has unveiled Sutra, an AI-driven news anchor designed to deliver real-time, contextual reporting, marking the group’s latest push to integrate artificial intelligence into mainstream journalism.
The AI anchor was introduced at the India AI Impact Summit 2026 in New Delhi and developed in collaboration with BharatGen, with the initiative showcased by the Ministry of Electronics and Information Technology.
India Today Group said Sutra is built to navigate complex policy discussions and fast-moving developments by synthesising information into concise, accessible insights, aimed at narrowing the gap between high-level debates and public understanding. The AI anchor was used to surface live takeaways from key sessions at the summit.
India Today Group chief AI officer Nilanjan Das, said the project was focused on clarity and accessibility without diluting editorial rigour. He added that working with BharatGen aligned the group’s AI ambitions with India’s broader push towards sovereign technology capabilities.
BharatGen CEO Rishi Bal, said the partnership reflected a shift from basic automation towards deeper contextual intelligence in media. He emphasised the importance of indigenous, multimodal AI models capable of understanding Indian languages, regional dialects and cultural nuance, particularly as AI-driven news formats gain traction.
The launch positions India Today Group among the first major Indian media houses to deploy an AI anchor backed by home-grown technology, underscoring a growing convergence between journalism, public policy and sovereign AI infrastructure.
