News Broadcasting
NewsX hosts Vision 4G LTE Telecom Conclave
MUMBAI: In a first of its kind initiative, NewsX hosted ‘Vision 4G LTE (Long Term Evolution) Telecom Conclave’ a platform that brought together, Government bodies and industrialists from public and private sectors to explore and discuss ideas and strategies to implement 4G LTE in India for the growth of telecom sector and Indian economy.
Communications and Information Technology minister Ravi Shankar Prasad delivered the keynote address, which was followed by his interview, CEO Sessions and presentations by industry experts. The engaging panel discussions covered a range of topics such as leveraging 4G LTE to drive in robust business models; meeting challenges in implementing 4G in India etc.
Speaking on the Vision 4G LTE an initiative by NewsX, Prasad said, “We recognise the vision of 4G and the worth of LTE technology and believe that it is going to be the next revolution in the telecom sector with a great potential for Indian economic growth. The Government of India has come up with a lot of initiative like Digital Literacy program, introduced the concept of digital locker and electronic manufacturing is also on our priority. We want to work in a manner keeping consumer satisfaction and the growth of telecom sector in mind. We will ensure that the end user is benefitted and also facilitate all that is required in terms of policy initiative from the Government of India in a fair and transparent manner.”
iTV Network managing director Kartikeya Sharma added, “In last few years, Indian telecom industry has shown overwhelming growth due to domestic demand, policy initiatives undertaken by the government and admirable efforts by the key players of the industry. Through this initiative this is our endeavour to bring all the stakeholders on the same platform and set a roadmap for the implementation of 4G LTE in expediting the growth momentum and modernisation of telecom sector as well as transforming the nation’s economy.”
iTV Network chief marketing officer Savvy Dilip said, “This is a pioneering initiative by NewsX that will pave the way for the future of telecommunications. This path-breaking initiative will help all the stakeholders work towards a common agenda and our channels will provide ample support to leverage this further.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
