News Broadcasting
News18 Tamil Nadu concludes My Vote My Right with record participation
Mumbai: News18 Tamil Nadu has successfully concluded the ‘My Vote My Right’ campaign, aimed at empowering first-time voters to make informed decisions and exercise their democratic rights. The initiative began on 11 March 2024 and ended on 12 April 2024 encompassing 40 constituencies in Tamil Nadu.
News18 Tamil Nadu’s ‘My Vote My Right’ campaign aimed to educate 5 lakh people about the importance of voting and encourage them to take an oath that voting is their right. However, the initiatives surpassed expectations with a total of 5,30,440 oath documents collected from first-time voters in 40 constituencies. S. Karthigaichelvan, Editor of News18 Tamil Nadu, successfully handed over the collected oath documents to the Election Commission, symbolizing the commitment of first-time voters to participate in the democratic process.
The grand finale of News18 Tamil Nadu’s ‘My Vote My Right’ campaign was held on 12th April 2024. The event was graced by renowned guests including Satyabrata Sahoo, Chief Electoral Officer of Tamil Nadu, J. Radhakrishnan IAS, Commissioner of Greater Chennai Corporation, and Actor Vishal.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
