News Broadcasting
News18 launches unique OOH campaign in GroupM offices
Mumbai: Amidst all the excitement for the general elections, News18 Network has executed an innovative campaign, wherein an interactive experience was set up at GroupM to create a buzz around the news network’s election coverage.
As part of the campaign, employees of GroupM saw the strategically placed branded screen as just some OOH media deployment at their office. Imagine their surprise when the screen came alive and the News18 anchor whose picture was on display started to speak.
Through the screen, News18 anchors – Zakka Jacob, managing editor, CNN-News18, Rahul Shivshankar, Consulting editor, Network18 and Rubika Liyaquat, consulting editor, News18 India interacted with people who sat around or passed by the screen at the GroupM office.
Through News18’s campaign, it was quite evident that GroupM employees were enjoying engaging in candid conversations with the anchors.
The campaign aims to reiterate News18’s positioning as the destination for the elections. The campaign speaks of the fact that News18 brings tremendous heft to its coverage of General Election on the back of the most experienced and prominent team of anchors, its massive reach, its huge on-ground presence, its spread of TV, digital and social assets and different formats of content being offered that translates into programming that is unmatched and unrivalled.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
