News Broadcasting
News18 launches unique OOH campaign in GroupM offices
Mumbai: Amidst all the excitement for the general elections, News18 Network has executed an innovative campaign, wherein an interactive experience was set up at GroupM to create a buzz around the news network’s election coverage.
As part of the campaign, employees of GroupM saw the strategically placed branded screen as just some OOH media deployment at their office. Imagine their surprise when the screen came alive and the News18 anchor whose picture was on display started to speak.
Through the screen, News18 anchors – Zakka Jacob, managing editor, CNN-News18, Rahul Shivshankar, Consulting editor, Network18 and Rubika Liyaquat, consulting editor, News18 India interacted with people who sat around or passed by the screen at the GroupM office.
Through News18’s campaign, it was quite evident that GroupM employees were enjoying engaging in candid conversations with the anchors.
The campaign aims to reiterate News18’s positioning as the destination for the elections. The campaign speaks of the fact that News18 brings tremendous heft to its coverage of General Election on the back of the most experienced and prominent team of anchors, its massive reach, its huge on-ground presence, its spread of TV, digital and social assets and different formats of content being offered that translates into programming that is unmatched and unrivalled.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
