News Broadcasting
News18 India rolls out OOH Campaign for Amrit Ratna 2023
Mumbai: India’s number one Hindi news channel, News18 India, rolled out a high impact OOH campaign to promote the second edition of the prestigious Amrit Ratna 2023. As part of promotions for the mega event, the channel deployed an outdoor campaign across Delhi-NCR and Mumbai to raise awareness among the public and gain maximum visibility.
The OOH campaign targeted high visibility locations such as NH8 Delhi, Yamuna Expressway Noida, DND Flyover that links Noida to Delhi, Cyber Hub & Cyber City Gurgaon, Chhatrapati Shivaji Maharaj Terminus and Mahim Junction in Mumbai, among others. The campaign spread across prominent roads, national highways, office spaces, and included unipoles, gantries, LED screens, metro pillars and bridge panels.
Speaking on the OOH campaign, Network18 CEO – Hindi Karan Abhishek Singh said, “With this outdoor campaign, our aim was to ignite curiosity among our audience, inspiring them to learn about the remarkable stories of our nation’s achievers. The response to this campaign has been nothing short of phenomenal, as the audiences have wholeheartedly embraced the tales of our nation’s pride.”
Through Amrit Ratna, News18 India recognises and honours individuals who have raised India’s stature globally through their passion, exceptional talent and path-breaking achievements. In this edition, notable honourees such as Indian actor Amir Khan, World Champion boxer MC Mary Kom, Indian actress & film director Asha Parikh and many more were bestowed with the Amrit Ratna Samman.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
