News Broadcasting
News18 Bihar-Jharkhand brings an extensive coverage of Chhath 2023
Mumbai: News18 Bihar-Jharkhand is all set to present its viewers with the biggest coverage of Chhath Puja. The most revered festival of the region, Chhath, is more than just a tradition– it’s a cultural phenomenon.
Through various shows and segments, the special programming is tailor-made to immerse the viewers in devotion. The programming will include live coverage of the celebrations from Patna, Ranchi, Delhi, Mumbai, Kolkata, Varanasi, Allahabad, Lucknow, Gurgaon, Noida, Jaipur, Bhopal, Raipur, Bhuvneshwar, Guwahati and Hyderabad. There will be Live telecast on all 4 days of the festival – Nahay Khaay, Kharna, Evening Arghya to Surya, Morning Arghya to Surya. The programming will bring to the viewers all aspects of Chhath festival – facts about the festival, preparations, and rituals in an interesting format. Additionally, the programming will also showcase popular Chhath songs by renowned singers.
Stay tuned to News18 Bihar/Jharkhand for the biggest coverage on Chhath 2023 from 17 November to 20 November.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
