News Broadcasting
News18 Bangla, Odia, Assam North East, Kannada, and Gujarati raise the bar with their high viewerships
Mumbai: News18 Bangla, News18 Odia, News18 Assam North East, News18 Kannada, and News18 Gujarati language cluster channels have achieved outstanding performance on social media platforms in the month of March 2024.
News18 Kannada: Secured the top spot in combined YouTube and Facebook views, at 161 million. Leaving the competitors behind, the channel was closely followed by TV9 at 160 million views and NewsFirst Kannada with 144 million views.
News18 Gujarati: Secured the highest viewership on Facebook and YouTube, with an impressive 197 million views. This milestone underscores News18 Gujarati’s dominance in the region, outshining VTV News with 71 million views and TV9 Gujarati with 64 million views.
News18 Odia: Took the lead with 111 million views on YouTube, establishing itself as the top performer on the social media platform. This milestone places News18 Odia ahead of its competitors, including OTV with 109 million views, and Kanak News, which has garnered 64 million views.
News18 Assam Northeast: Delivered an outstanding performance garnering 92 million views on YouTube and Facebook combined. The channel outperformed both DY365 with 60 million views and Pratidin Time with 38 million views.
News18 Bangla: Attained the highest viewership on Facebook with 131.1 million views. The channel surpassed competitors, ABP Ananda with 129.1 million views and R Bangla with 54.3 million views.
The sources for the above views are: March’24, Crowdtangle, and SocialBlade
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
