eNews
News18 announces leadership on YouTube in an ad campaign
Mumbai: News18 Network has launched a media campaign to showcase its leadership on YouTube on Counting Day of 2024 Lok Sabha elections in India.
The news network released a front-page ad in all editions of The Economic Times and The Indian Express to showcase the highest concurrent views of News18 India and CNN-News18 on the crucial hour of Counting Day. The campaign is set to go live on digital and social media, with extensive visibility on trade media.
The ad campaign launched in Thursday’s newspapers highlights News18 India’s lead over its competitors. (Source: DataBeings, 4th June, 2024, 12:30 PM)
The ad also illustrates the leadership figures of CNN-News18. With over 5.5 lakh concurrent views, CNN-News18 surpassed all competitors. (Source: DataBeing, 4 June 2024, 1:00 PM)
News18’s programming on Counting Day started at 6 AM, bringing the most accurate trends throughout the day. Combined with live on-ground reportage, the Counting Day coverage stayed on top of all key developments and reactions as they came in.
Bolstered by top anchors such as Zakka Jacob, Kishore Ajwani, Anand Narasimhan, Amish Devgan, Aman Chopra, Shivani Gupta and Prateek Trivedi, CNN-News18 and News18 India not only aim to expand their market share but also enhance brand image and establish stronger ties with advertisers with growing visibility.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
