News Broadcasting
News Nation strengthens distribution foothold with appearance on Sun Direct
News Nation Network Private Limited has further strengthened its distribution foothold with appearance on Sun Direct, one of the leading DTH service providers across India. Speaking on this development Abhay Ojha, President-Sales & Marketing, said " Sun Direct was one of the distribution platforms which we were missing, now by being present on it we will truly become a pan India channel. It will not only boost our reach but also will help to serve advertising plans for down south."
Launched in the beginning of 2013, News Nation has already positioned itself among top channels in the Hindi news genre. Its flagship shows like Khoj Khabar, Cut to Cut, Lakh Take Ki Baat are already hugely popular among viewers. The programming list of the channel covers all aspects of news .The Editor- in-Chief of the channel Sanjay Kulshrestha said " With our factual reports and in-depth news coverage we genuinely hope to provide viewers of Sun DTH news which will enable them to take effective decisions."
Currently, News Nation, the 24-hour national Hindi news channel, is available on all major DTH & paid cable platforms like Tata Sky, DishTV, Airtel Digital TV, Videocon D2H , DD Free Dish, Den, Hathway, Fastway, GTPL etc among others. OTT players which stream the channel include Hotstar, JioTV, ZEE5, SonyLIV, Amazon Fire Stick and MXPlayer among others.
News Nation's sister channel News State Uttar Pradesh/Uttarakhand has been enjoying blue sky leadership by garnering more than 60 per cent market share since its launch. News State Madhya Pradesh/Chhattisgarh, which aims to address the ground realities in both the states, has been growing steadily and has maintained the momentum till the date.
In a bid to meet the demand of today's dynamic media world, News Nation also made its debut into the digital platform with an English news portal – (http://www.newsnation.in/) and a Hindi News portal (http://www.newsstate.com/)
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
