Applications
News in Shorts for mobile Indian
MUMBAI: In the age where the most used phrase is ‘time crunch’, keeping up with news has become difficult. To meet this requirement, an Indian start-up ‘News in Shorts’ (NIS) has launched an innovative app to help keep pace with the lighting fast 24/7 world of breaking news.
Keeping up with world news is essential for any business; yet going through the lengths of entire articles can be too tedious and time consuming. On the other side waits the often-misleading world of headlines to spring its trap. NIS treads the middle path by bringing news in 60 words sharp. The brainchild of three enterprising IITians Azhar Iqbal, Deepit Purkayastha and Anunay Arunav, NIS may well transform the news scenario of the country.
“The inspiration for ‘News in Shorts’ is the mobile Indian. Featuring a clean, hassle-free interface, the app pushes the most relevant news articles of the day to the reader, who can then take in the news items at a glance. Given the fact that most of us consume information on the go via our smart phones or tabs, this app will prove to be extremely useful. We are excited to see what this grows into, since it has already seen over 5,000 downloads in the beta mode”, said News in Shorts co-founder Azhar Iqbal.
This application is currently available on Android. The features of the app include: short and crisp news within 60 words; saving news for later read and syncing with wifi/data for offline reading.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
